On October 23, 25, and 27, CIMC Vehicles (Group) Co., Ltd. (301039) held grand opening ceremonies for its delivery service centers in Yili, Korla, Urumqi (Xinjiang), and Haiyuan (Ningxia), marking the completion of its service network across four key logistics hubs in Northwest China. This strategic expansion is a critical step in CIMC Vehicles' evolution into a "full value chain" operator under its "Only Star Chain" strategy, strengthening regional service capabilities and injecting new momentum into high-quality industry development.
At the events, Zhang Shitao, President of CIMC Vehicles' "Westward Expansion" integrated marketing service division for semi-trailers and tankers, delivered speeches. Key team members, regional heads of Shaanxi Heavy Duty Automobile, and long-term partners also attended, jointly promoting the localized implementation of the "full value chain" operational model.
**Strategic Focus: Breaking Through "Involution" with Value Innovation** Zhang emphasized that the new centers will accelerate CIMC Vehicles' transformation into a "full value chain" operator, prioritizing delivery efficiency and service upgrades. This approach not only sets a benchmark for industry growth but also establishes a differentiated competitive edge centered on "service + efficiency," moving beyond price-based homogenized competition.
The multi-city expansion represents more than scale growth—it brings services closer to frontline markets. The centers in Yili, Korla, Urumqi, and Haiyuan will address gaps in specialized services for Star Chain semi-trailers and tankers, bolstering regional industry health.
**Service Upgrades: Precision Solutions for "Efficient Delivery + Hassle-Free Operations"** Each center is tailored to regional needs: - **Haiyuan (Ningxia)**: Leveraging Ningxia’s logistics node advantages, it serves coal and agricultural transport with rapid delivery. - **Yili (Xinjiang)**: Located in the Northwest International Logistics Park, it reduces transport costs for semi-trailers/tankers in northern Xinjiang. - **Korla (Xinjiang)**: As a central hub, it supports textile and petrochemical logistics in Bayingol and Aksu. - **Urumqi (Xinjiang)**: Positioned in Tianhengji Auto City, it enhances delivery efficiency across Xinjiang.
Combining standardized and customized services, CIMC Vehicles aims to make "fast delivery + worry-free service" the norm. Multiple dealers signed "Year-End Sprint" agreements and completed bulk deliveries at the openings, demonstrating strong market confidence.
**Industry Leadership: Replacing "Involution" with Value** Amid cutthroat price wars in the specialty vehicle sector, CIMC Vehicles is pivoting to innovation-driven growth, structural optimization, and resource integration. Guided by its "Only Star Chain" strategy, the company plans further nationwide expansion of delivery centers to foster synergy and revitalize the logistics equipment and services industry.
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