On October 13, reports emerged that a netizen discovered large amounts of scattered garbage left behind by a Canada Goose advertisement filming crew in Fuquan Mountain, Beilun District, Ningbo, including a 2027 New Year product shoot planning document bearing the brand name and a filming date of October 9.
Public information shows that Canada Goose is a high-end functional apparel brand founded in 1957 in Canada, headquartered in Toronto. It specializes in down jackets, parkas, and jackets, is known for withstanding extreme cold, and is positioned in the high-end market.
In response, Canada Goose's official customer service told the "Guiquan" column, "Regarding the information you provided, we will record and provide feedback. Thank you for your attention to the brand. We suggest following up for further information."
According to media reports, the Canada Goose brand responded that it had noticed the environmental cleanup issue at the filming site in Fuquan Mountain, Beilun, Ningbo, and expressed deep apologies. The brand immediately communicated with the partner filming crew, which returned to the site, completed a comprehensive cleanup of the relevant area, and carried out a mountain cleaning operation.
At the same time, at the brand's request, the partner filming crew promised that from October 17, 2026, to October 30, 2027, it would arrange staff every Saturday to go to the relevant area of Fuquan Mountain in Beilun, Ningbo, to inspect and clean up garbage and continuously record the cleanup work.
Canada Goose stated that the brand values natural environmental protection, will continue to follow up on the implementation of relevant measures, and will further strengthen on-site management and environmental protection requirements for cooperative projects.
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