On one side, the Cyberspace Administration of China is intensifying the "Qinglang" special campaign, taking decisive action against over 1,840 violating group broadcast accounts. On the other side, classic productions like "The Journey of a Green Landscape" are being brought into live streams, with nearly 500 state-owned art troupes nationwide now active on streaming platforms. While cracking down on vulgar and illegal content, the collective entry of cultural flagship institutions signals that group broadcasting has reached a critical crossroads.
Group broadcasting, a live streaming format born from the pursuit of traffic, once became a hotbed of vulgar culture during its unregulated growth. Based on the typical cases reported this time, some group broadcast accounts performed lewd content through suggestive actions like wearing revealing clothing, thrusting chests and hips, and even deliberately using dim lighting to create a soft porn atmosphere. Others used coded phrases like "unlock rewards" to induce large tips, setting up humiliating personal punishments during PK rounds. Some even extended their reach to minors, either recruiting them to participate in group broadcasts or mimicking a minor's voice while wearing school uniforms to attract attention with distorted aesthetics. These chaotic practices not only harm the online environment but also drain the long-term potential of the live streaming industry.
In the turbulent flow of group broadcasting, the entry of professional art troupes is especially valuable. For troupes accustomed to the spotlight and applause of theaters, venturing into "small screens" was initially challenging, but the real breakthrough lies in "adaptation." The Shaanxi Provincial Song and Dance Theater refined classic IPs into trendy, national-style segments, while the Jiangsu Provincial Opera and Dance Theater deconstructed an 8-minute group dance into multi-angle shots suitable for vertical screens. This shift from "what I want to perform" to "what the audience wants to see" has helped professional troupes break through quickly, carving out a place on various streaming platforms.
This stark contrast reveals the value divergence in the group broadcast industry. Vulgar group broadcasts follow a pure traffic economy, treating viewers as "cash cows" to be harvested, using sensory stimulation and anxiety-induction to drive irrational tipping. The exploration of professional troupes proves that quality content is the real currency. The Oriental aesthetics of flowing water sleeves and the powerful and rhythmic non-heritage Yingge dance, when brought to live streams, do not fail to win audience praise and attention. Data shows that under programs like "Big Shows on Group Broadcasts," professional troupe broadcasts not only avoid cold reception but also achieve record-breaking single-show exposure, even boosting offline ticket sales.
Drawing from the experience of professional troupes, it's clear that rectifying group broadcast chaos requires more than just "blocking"; it also needs "guiding." The stringent crackdown on over 1,840 violating accounts by the internet authorities is a necessary step to clean up the industry, while encouraging and supporting professional cultural forces to enter the group broadcast arena is a long-term strategy to inject "living water" into the sector. By setting a benchmark with high-quality content, the "national team" transforms group broadcasting from mere "digital junk food" into a new platform for cultural inheritance and aesthetic cultivation.
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