At the opening ceremony of the 2025 Beijing International Audiovisual Conference on November 27, Bank Of Beijing Co., Ltd. officially unveiled its "Financial Services Plan for New Quality Productive Forces in the Audiovisual Industry."
As a financial institution rooted in the capital, Bank Of Beijing has consistently prioritized cultural industry services as part of its distinctive financial development strategy, focusing on the audiovisual sector as a dynamic practice scenario for new quality productive forces in culture. Earlier this year, the bank initiated a "Five-Year Action Plan for Financial Support to New Quality Productive Forces in Culture." The newly released audiovisual-specific service plan represents a key implementation of this initiative in specialized segments, emphasizing four dimensions—"sector selection, standards, speed, and long-term partnership"—to provide robust financial support for industry partners.
In terms of sector selection, Bank Of Beijing aligns with the dual-driver logic of "content as king, technology as enabler" in the audiovisual industry. It evaluates projects based on three perspectives: past works, creative teams, and future potential, offering support to high-quality content projects such as those selected for the "Beijing Radio, Television, and Online Audiovisual Development Fund." Simultaneously, the bank actively embraces cutting-edge technologies like ultra-high-definition, virtual production, and AIGC, leveraging its self-developed "Tech Radar + Intellectual Property Internal Evaluation" model to support innovative applications with differentiated resource allocation.
For project evaluation, Bank Of Beijing has established a transparent "Three Green Lights" assessment framework across three dimensions: corporate qualifications, project potential, and financing scale. The first "Corporate Green Light" targets experienced, stable, and creditworthy enterprises; the second "Project Green Light" focuses on projects with broadcasting licenses or confirmed pre-sale contracts; and the third "Financing Green Light" tailors credit models based on enterprise types and project characteristics for targeted support.
To enhance service efficiency, Bank Of Beijing has launched the online "Little Giant" financial services platform, integrating a unified financing portal that intelligently matches specialized products like "Cultural Tourism e-Loan" and "Pioneer e-Loan." Offline, the bank offers the standardized "Film & Drama e-Loan" product, with credit limits up to RMB 300 million, catering to premium project financing needs. The bank has also optimized its internal approval mechanisms by forming a Cultural Finance Credit Approval Committee and an external expert team, creating a "Centralized Cultural Finance Approval Model" to streamline decision-making and improve operational quality.
In ecosystem development, Bank Of Beijing emphasizes its "GBIC²" integrated financial services model, providing comprehensive, one-stop financial solutions for businesses, their owners, and employees' families. Platforms like "Deal Win" and "Smart Investment e-Partner" help enterprises connect with industry resources and expand market opportunities. Additionally, adhering to the "mutual client" philosophy, the bank collaborates with film and television companies on premieres and other events to boost market outreach. It also offers full-lifecycle financial services—from children's finance, growth finance, and entrepreneurial finance to family finance, wealth management, and retirement planning—truly embodying its vision of being "a bank for your lifetime."
The launch of this plan marks a critical step in Bank Of Beijing’s implementation of its "Five-Year Action Plan for Financial Support to New Quality Productive Forces in Culture." Moving forward, the bank will continue to align with Beijing’s industrial policies, deepen collaborations with governments, academic institutions, and enterprises, and deliver "solid, warm, and efficient" financial support to the audiovisual sector, jointly exploring new frontiers in the industry.
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