In the autumn countryside of Baisha, rubber forests stretch in layered green while mushrooms bloom fragrantly beneath the trees. At the mushroom base in Hongqi Village of Yuanmen Township, villagers are busy harvesting, information such as river water levels and village affairs disclosure scrolls in real time on the smart screen at the village committee office, and the information technology expansion project at the county people's hospital is accelerating toward completion. A rural landscape of sound ecology, thriving industry, and prosperous residents is steadily unfolding.
Since 2016, when it began targeted assistance to the Baisha Li Autonomous County, China Mobile (SEHK: 00941, SHA: 600941) has continued to deepen its support practices, driving a transformation in its assistance model from one-way aid delivery to sustainable self-reliance, injecting lasting momentum into local rural revitalization through digital and intelligent capabilities.
Industrial transformation from a single rubber plantation to diversified self-sustaining growth
Hongqi Village once had a weak collective economy, with village collective income at only 61,500 yuan in 2021. With dedicated support from China Mobile (SEHK: 00941, SHA: 600941), the village leveraged its local resource advantages to break away from reliance on a single rubber industry and simultaneously developed diversified specialty industries including rubber, coffee, understory mushrooms, and oil tea.
"From the first day I arrived in Hongqi Village, I have treated the village's affairs as my own," said Sun Jianding, first secretary dispatched by Hainan Mobile to Hongqi Village. Over the past year or more, the village has not only developed 40 mu of tiger milk mushroom and specialty mushroom cultivation but also led residents in replanting 300 mu of aging rubber plantations. The understory edible mushroom cultivation project launched in 2024 has generated approximately 1.1145 million yuan in revenue for the village collective economy over the past two years. In 2025, Hongqi Village's collective account income surpassed the one-million-yuan mark, reaching 1.017 million yuan, making it the second administrative village in Yuanmen Township to exceed one million yuan in annual collective account income. The per capita net income of villagers rose to 25,400 yuan, an increase of about 7,000 yuan, or 37.7%, compared with 2021.
"The village has not only completed the renewal of aging rubber plantations and added coffee and tiger milk mushroom cultivation, but we can also find work right at our doorstep and earn extra income," said Ms. Wang, a Hongqi Village resident, with a smile as she talked about the changes in her life.
The industrial transformation extends beyond understory economy. Over the years, China Mobile (SEHK: 00941, SHA: 600941) has invested a cumulative 98.5 million yuan to build six planting demonstration bases including a modern agricultural science and technology park and a ten-thousand-mu tea garden. It has also invested 58.5 million yuan to complete cultural and tourism projects such as the Baisha Exhibition Hall and the Xingaofeng Village shared farmhouse. From January to September 2026, Baisha received 973,600 tourist visits, up 11.87% year on year, with total tourist spending of 661 million yuan, up 13.64% year on year, demonstrating the continued effectiveness of integrated agricultural, cultural, and tourism development.
Rural transformation from weak infrastructure to livable and workable conditions
Baisha is located in the ecological core zone of central Hainan, and protecting its green mountains and clear waters while improving the living environment is an important mission of targeted assistance. "Over the years, thanks to China Mobile's support, we have had running water connected and no longer worry about water supply. They installed streetlights, making it much more convenient to go out at night. They also installed video surveillance, so everyone feels safer going out," Ms. Wang said, listing the changes in her village.
In Hongqi Village, China Mobile (SEHK: 00941, SHA: 600941) invested 400,000 yuan to build a village-level digital governance platform and deployed 40 safe village monitoring points covering key areas such as industrial bases, fishpond drowning prevention, and straw burning prohibition. "Now with the platform and monitoring alerts, the village can identify and address problems more promptly," Sun Jianding said with deep feeling.
Across the entire county, China Mobile (SEHK: 00941, SHA: 600941) has built a "one map" smart ecological environment supervision platform and an intelligent visual river and lake management system, establishing a collaborative management model combining human patrols and technical monitoring. Since 2022, core indicators such as Baisha's ecological environment quality and the excellent rate of provincially monitored surface water quality have consistently ranked among the top in Hainan Province, creating a model for ecological civilization construction in the central mountainous region.
Livelihood transformation from financial assistance to heartfelt service for residents
While promoting industrial and governance upgrades, the warmth of support has also reached the hearts of local residents. In April of this year, with coordination and fundraising by China Mobile (SEHK: 00941, SHA: 600941), 32 students from disadvantaged families in Hongqi Village received a total of 36,000 yuan in financial aid. "On the day of distribution, many parents and students held our hands and expressed their thanks repeatedly. This financial aid can help ensure they have a better campus and family life in the new semester," Sun Jianding recalled.
In addition, China Mobile (SEHK: 00941, SHA: 600941) has built seven standardized cloud classrooms and broadened the horizons of rural students through the "Mountain and Sea Promise" cross-provincial study tour brand.
Mechanism transformation from project implementation to long-term operation
"The most distinctive feature of China Mobile's assistance is leveraging its own digital and intelligent advantages. Our support is not simply about providing money and goods as one-way aid, but about delivering network, data, and platform capabilities to the fields and farmland, focusing on cultivating the county's capacity for sustainable self-reliance," said Xu Jiesong, a dispatched cadre of China Mobile (SEHK: 00941, SHA: 600941) and deputy county head of the Baisha Li Autonomous County.
Xu Jiesong, a dispatched cadre of China Mobile (SEHK: 00941, SHA: 600941) and deputy county head of the Baisha Li Autonomous County (center), inspects tiger milk mushrooms grown under the forest. Photo by People's Daily reporter Meng Fansheng. Since being dispatched to Baisha in 2025, Xu Jiesong has visited every township and conducted 13 in-depth supervision visits to project sites. The 2026 China Mobile counterpart support project plan covers four key projects including medical informatization and intelligent primary processing of agricultural products, which are progressing in an orderly manner. At the same time, he has proactively coordinated to resolve difficulties such as obstacles to base station optical cable and home broadband optical cable pole installation, and stationed himself at the reservoir front line during heavy rain to direct emergency response, demonstrating the sense of responsibility of a central state-owned enterprise cadre through grassroots practice.
Today, digital technology continues to integrate into every aspect of Baisha's livelihood and county governance. In healthcare, the information technology expansion project at the county people's hospital is expected to begin trial operation in November. In education, the smart student ID project at the ethnic middle school is accelerating toward implementation. In grassroots governance, 150 cloud computers are planned for deployment to empower front-line cadres. In addition, in the first half of 2026, Baisha's agricultural product online retail sales reached 127 million yuan, with express delivery volume up 32.08% year on year, as digital channels have fully opened the way for agricultural products to reach the market.
It is understood that from 2016 to the present, China Mobile (SEHK: 00941, SHA: 600941) has invested a cumulative 268 million yuan in free assistance funds to Baisha and introduced nearly 30 million yuan in free social assistance funds, implementing more than 60 assistance projects. It has trained a cumulative 103,000 person-times of grassroots cadres, technical personnel, and rural revitalization leaders. China Mobile's targeted assistance work has been rated at the highest level in the central unit targeted assistance assessment for seven consecutive years.
From a single mushroom specialty industry to a county-wide digital governance network, from the first secretary's simple promise to "treat the village's affairs as my own" to the bright smiles of villagers earning income at their doorsteps, China Mobile's (SEHK: 00941, SHA: 600941) assistance practices in Baisha are continuously driving the transformation of the assistance model from one-way aid delivery to sustainable self-reliance, making the path of rural revitalization ever broader amid the green mountains and clear waters of central Hainan.
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