At the 2026 China Auto Forum held on July 22, Saic Motor Corporation Limited President Jia Jianxu discussed the evolving strategy of the Chinese automotive industry. He noted the shift from a model focused on export trade to one dedicated to establishing a comprehensive local value chain in overseas markets.
Jia Jianxu elaborated on this transition, stating that the approach has moved beyond simply shipping completed vehicles abroad. The current strategy involves a deeper commitment to entering and cultivating markets within host countries. He drew an analogy using Saic Motor's corporate philosophy, likening the necessary market penetration to the "bamboo spirit," which requires putting down deep and resilient roots.
He also issued a caution to industry peers regarding international operations. Jia emphasized the critical importance of regulatory compliance in foreign markets, warning that failure to adhere to local rules and customs could ultimately lead to exclusion, just as a guest who disregards a host's household rules risks being asked to leave.
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