New Oriental Shares Slumped 4% As Subsidiary Company East Buy Bids Farewell to Key Livestreamer

Tiger Newspress07-25

East Buy Holding Limited has announced the amicable departure of celebrity livestreamer Mr. Dong Yuhui, who is leaving the company and its affiliated entity Time with Yuhui to pursue personal interests and other commitments.

East Buy’s parent company New Oriental shares slumped over 4% in premarket trading.

The company expresses gratitude for Mr. Dong’s contributions since 2019 and is arranging a settlement including profits distribution and free delivery of their self-developed information system to Time with Yuhui. Despite this change, East Buy Holding Limited will continue to develop and support its livestreaming e-commerce platform.

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