Microsoft among deals that helped NBA set record $1.46 billion in sponsorship revenue

CNBC2021-06-29

KEY POINTS The NBA added 13 new deals, including one with Microsoft, during its 2020-21 season, according to IEG, a partnership and valuation consultancy firm. The tech sector helped the NBA bring in...

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Comments

TimTamPrata
2021-06-29
TimTamPrata
[Miser]
- tanks09:
  Nba
WonderVeekay
2021-06-29
WonderVeekay
Agreed
Ivan8888
2021-06-29
Ivan8888
good
Jyao
2021-06-29
Jyao
Like for like
Dafeizhu
2021-06-29
Dafeizhu
Great
HellenKhor
2021-06-29
HellenKhor
Pls Like & Comment
- KH321:
  done
- Alvinlsm:
  Done

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Laatz added “the star power, number of games, variety of sponsorable assets and global popularity of the NBA all contribute to the league’s continued growth.”\nIEG estimates NBA jersey patch deals “total sponsorship revenue for the NBA and its teams has grown by nearly 70% since the last season (2016-2017) before that sponsorship asset was introduced.”\nTeams including the Brooklyn Nets added new agreements during the season, bringing the total to 27 NBA clubs with patch deals.Motorola is the only company with multiple patches. The company has contracts with the Nets, Milwaukee Bucks and Indiana Pacers.\nSaid Laatz, “Some teams are getting more than $15 million per year for jersey patches and that is close to the $30 million a naming rights sponsorship can bring in annually.”\nCompanies favor insurance, retail and alcohol slots for NBA sponsorships. IEG estimates each of those categories has roughly 70 deals each. State Farm and Verizon are among the “most involved brands” as each company has 20-plus agreements across the league and its teams. Also, Verizon added 12 new deals during the season.\nThe NBA is now wrapping up its season as teams are competing for conference championships in the playoffs. 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