Microsoft among deals that helped NBA set record $1.46 billion in sponsorship revenue

CNBC2021-06-29

KEY POINTS The NBA added 13 new deals, including one with Microsoft, during its 2020-21 season, according to IEG, a partnership and valuation consultancy firm. The tech sector helped the NBA bring in...

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Comments

TimTamPrata
2021-06-29
TimTamPrata
[Miser]
- tanks09:
  Nba
WonderVeekay
2021-06-29
WonderVeekay
Agreed
Ivan8888
2021-06-29
Ivan8888
good
Jyao
2021-06-29
Jyao
Like for like
Dafeizhu
2021-06-29
Dafeizhu
Great
HellenKhor
2021-06-29
HellenKhor
Pls Like & Comment
- KH321:
  done
- Alvinlsm:
  Done

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State Farm and Verizon are among the “most involved brands” as each company has 20-plus agreements across the league and its teams. Also, Verizon added 12 new deals during the season.\nThe NBA is now wrapping up its season as teams are competing for conference championships in the playoffs. 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