On October 31, Beijing Sport University celebrated its 73rd anniversary alongside the opening of the second Campus Life Food Festival.
Despite the dropping temperatures, enthusiasm remained high as brands including JD.com (NASDAQ: JD) and its 7Fresh Coffee, Hema, Subway, Beibingyang, Yili, Quanjude, and Donglaishun gathered together, with the university's "Champion Cuisine" making a joint appearance.
The university's "Fat-Loss Champion Meal" offers different flavor combinations, with each 100g containing only 150 calories.
The token latte brought by 7Fresh Coffee attracted many young students to check in and take photos.
The university's hot steamed buns sold thirty to forty in just over ten minutes, and long lines formed in front of the lamb skewer and hot coffee stalls.
The event also featured youth debate Q&A sessions, an exclusive newspaper photo booth, and interactive activities such as a vertical jump competition.
Using the bustling market as a medium, the event created a new immersive educational scenario combining "food education + sports + ideological and political education + media documentation."
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