Sina Finance's "Baijiu Price Insider" has launched, putting real market prices of well-known baijiu within reach. Data collected by Sina Finance's "Baijiu Price Insider" over the past 24 hours shows that on October 2, the average terminal retail prices of 12 major baijiu products in China's liquor industry saw ten rise and two remain flat, with no product declining in price and the overall price level continuing to climb significantly.
On the winners' side, Jingpin Moutai rose 2 yuan to 2,470 yuan, extending a three-day winning streak and continuing to trade in a high range; Wuliangye Puwu Eighth Generation edged up 1 yuan to 796 yuan, ending a four-day losing streak, with attention on whether it can reclaim the 800 yuan threshold; Wuliangye 1618 gained 2 yuan to 831 yuan, continuing a steady high-level ascent; Qinghua Fen 20 rose 3 yuan to 403 yuan, recovering above the 400 yuan mark after earlier news that Shanxi Fenjiu took major action to rectify pricing on a certain channel; Guojiao 1573 climbed 5 yuan to 881 yuan, strongly ending a prior three-day pullback and returning to a recent high range; Yanghe Dream of Blue M6+ surged 7 yuan to 625 yuan, strengthening for a second consecutive day and setting a new record high over the past 30 days; Gujing Gong Gu 20 advanced 4 yuan to 542 yuan, rising sharply for a third straight day; Xijiu Junpin gained 3 yuan to 641 yuan, fully recovering the ground lost in yesterday's pullback; Qinghualang rose 6 yuan to 704 yuan, making bold strides for a third consecutive day, breaking through the 700 yuan integer threshold while refreshing its highest price in nearly 30 days; Crystal Jiannanchun added 2 yuan to 416 yuan, notching a fourth straight gain and a new one-month high.
On the flat side, Feitian Moutai's average terminal retail price held at 1,802 yuan, standing above the 1,800 yuan threshold for a 13th consecutive day; Moutai 1935 remained unchanged at 689 yuan, showing stable pricing for two consecutive days and holding firmly at a near-30-day high.
Today's total terminal retail price of the 12 major products climbed notably, with the overall price center continuing to shift markedly higher, most products showing significant recovery momentum, and market sentiment improving greatly from yesterday. If one bottle of each of the 12 major products were packaged and sold together, today's total price would be 10,800 yuan, up sharply by 35 yuan from yesterday, climbing above the 10,800 yuan round-number threshold for the first time and hitting a new high in 16 days.
Daily data from "Baijiu Price Insider" comes from roughly 200 collection points reasonably distributed across major regions nationwide, including but not limited to liquor companies' designated distributors, social distributors, e-commerce platforms and retail outlets. The raw sampled data consists of actual transaction terminal retail prices handled at each point over the past 24 hours, striving to provide all sectors with objective, scientific and fully traceable data on the market prices of major baijiu products.
With the official iMoutai platform launching 1,499 yuan per bottle Feitian Moutai at the start of the New Year (raised to 1,539 yuan per bottle on March 31 and further to 1,639 yuan per bottle on July 18), as well as 2,299 yuan per bottle Jingpin Moutai on January 9 (raised to 2,359 yuan per bottle on May 16), this new channel's magnetic influence on the average terminal retail prices of the two products is gradually emerging. The daily liquor prices published by "Baijiu Price Insider" follow a calculation rule weighted by real transaction volume, and we have incorporated quantifiable prices into the calculation of terminal retail prices for the two liquor products. [Click to enter Baijiu Price Insider to view real liquor prices and search the latest and most complete database of distribution outlets for Kweichow Moutai Co.,Ltd. and Wuliangye]
In important news for the baijiu industry, Kweichow Moutai will launch an exclusive gift box set in response to consumer feedback requesting complete packaging for the "Moutai Four Seasons Liquor." On October 1, Moutai Times' public account revealed that consumers who have purchased one bottle each of the spring, summer, autumn and winter Four Seasons Liquor can all apply for a free gift box set. Currently, the gift box design has entered the development stage and is undergoing stock preparation. The "Moutai Four Seasons Liquor" launched on "iMoutai" on September 22 and drew market attention after its debut. Because consumers hope to obtain a more complete presentation format for gifting and collection after purchasing the full set, Kweichow Moutai initiated development of the gift box set based on user feedback. This gift box will be designed around the cultural theme of the four seasons and will further enrich the packaging formats and consumption scenarios of the Four Seasons Liquor products. [Click to enter Baijiu Price Insider to view real liquor prices and search the latest and most complete database of distribution outlets for Kweichow Moutai and Wuliangye]
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