GAC GROUP is continuously advancing its "Panyu Action" reform, marking another significant step in the organizational transformation of its independent business segment. Following the establishment of the Hyper Aion BU (Business Unit), the Trumpchi BU was officially formed on January 16, 2026. This represents a pivotal move for GAC GROUP in deepening the institutional and mechanistic reforms of its independent brands and driving the "Panyu Action" to greater depth and substance, signaling that GAC's independent brand segment has entered a new development phase characterized by clearer responsibilities, more focused resources, and more efficient operations.
Confronting the profound shifts of electrification and智能化 in the automotive industry, GAC GROUP proactively initiated change by launching the "Panyu Action" in 2024, comprehensively promoting a user-centric systematic transformation. As a core component of this reform, the independent brand BU reform aims to break down internal barriers, stimulate organizational vitality, and build more agile, efficient, and market-oriented business entities.
The newly established Trumpchi BU will shoulder the responsibility for the development of the Trumpchi brand. By integrating resources across the entire value chain, including R&D, manufacturing, and sales, it will enhance decision-making efficiency and market responsiveness through integrated operations. In 2026, the Trumpchi BU will focus on revitalizing the Trumpchi brand, building on its positioning of "mainstream, sophisticated, and high-quality." Through three key pathways—technological advancement, product reinvention, and experience enhancement—and supported by a more competitive product matrix, warmer top-tier ecosystem technologies, and more user-centric service experiences, it will continuously drive the brand upward and recreate a "New Trumpchi."
Prior to the official formation of the Trumpchi BU, the previously established Hyper Aion BU had already demonstrated the significant effectiveness of the BU model in enhancing operational efficiency and stimulating organizational vitality through impressive results. In December 2025, the Hyper Aion BU achieved monthly sales exceeding 40,000 units, showcasing strong resilience in the fiercely competitive new energy vehicle market. Particularly noteworthy, the Aion i60 achieved sales surpassing 10,000 units in its first month on the market, becoming a key engine driving overall sales growth.
The outstanding performance of the Hyper Aion BU not only confirms the先进性 and vitality of the BU model in market competition but also provides a replicable success paradigm and strong confidence for the establishment and progress of the Trumpchi BU. Facing the deep transformation and intense competition within the automotive industry, resource sharing and synergistic development are key to building core competitiveness. The establishment of both the Hyper Aion BU and the Trumpchi BU will promote efficient resource integration, accelerate market response, and provide users with higher-value products and services.
Looking ahead, GAC GROUP will accelerate the implementation of the "Panyu Action" through a "Dual-BU Drive" strategy, continuously enhancing its systemic competitiveness, injecting new momentum into high-quality development, and recreating a "New GAC."
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