MINISO Shares Surge Over 6% in Morning Session as Guoyuan International Expresses Confidence in Future Growth

Deep News11:50

Shares of MINISO Group Holding Limited (HKG: 09896) rose more than 6% in the morning trading session. At the time of writing, the stock was up 6.16% to HK$24.14, with a turnover of HK$55.39 million.

The company's first original artist IP, "YOYO," has achieved a significant milestone. In June of this year, the full range of YOYO products achieved monthly sales exceeding 100 million yuan in the Chinese market. It is reported that since the launch of the first series in June 2025, YOYO has rapidly entered 53 countries and regions globally within a year. Recently, with the summer movie season heating up, the collaboration between YOYO and "Toy Story 5" has further captured market attention, driving a simultaneous increase in the IP's popularity and sales performance.

Guoyuan International noted that the company is transitioning from its previous linear model of "IP integration - supply chain conversion - channel monetization" to building a self-sustaining, self-growing ecosystem of proprietary IP. It is investing more resources to incubate its own IPs, such as YOYO and Youyoujiang, and plans to increase the sales proportion of products featuring its own IPs. This strategic shift aims to transform the company from a retailer into a cultural and creative enterprise. Based on its current performance and future strategic plans, the firm is optimistic about the company's growth potential.

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