On December 30, the "Lechuang Future Strategy Upgrade and Ecological Partner Summit," jointly hosted by Guangdong Jinma Entertainment Corporation Limited (300756.SZ), YH ENT (02306.HK), Weifeng Electronics (301328.SZ), Beifeng Technology, and Maoxiao Bole, was grandly held in Hangzhou. Centered around the core theme of "Launching New Digital-Intelligent Applications, Empowering New Scenario Implementations," the summit brought together government officials, representatives from leading industry enterprises, investment institution experts, and media friends to collectively witness the birth of a new paradigm for synergistic ecosystems within the cultural tourism and entertainment industries. Key attendees included Ding Changyu, Member of the Party Working Committee of Hangzhou High-tech Zone and Standing Committee Member of the Binjiang District Committee of Hangzhou; Tan Jianjun, Secretary of the Party Working Committee of the Baimahu Ecological Creative City Management Committee in Hangzhou High-tech Zone (Binjiang); Deng Zhiyi, Chairman of Jinma Entertainment; Du Hua, Chairman of YH ENT, and Sun Yiding, President of YH ENT; Li Wenhua, Chairman of Weifeng Electronics; Song Xin, Chairman of Beifeng Technology; and Zeng Maojun, Chairman of Maoxiao Bole. Guests from various sectors gathered to discuss new opportunities for industrial integration and to chart a new blueprint for ecological development.
Cross-border integration is addressing industry pain points, with three key signings solidifying the ecosystem's foundation. While AI technology is rapidly iterating, the commercialization path for single technologies or products is becoming increasingly narrow, a critical bottleneck for industrial upgrading. In the AI era, true scarcity lies not in the technology itself, but in sustainable industrial systems capable of monetization; the systematic integration of "Culture × Technology × Scenarios" represents the most stable monetization structure—culture (IP) determines emotional premium and repurchase rates, solving the "why buy" question; technology (AI/robotics) provides efficiency and capability, solving the "can do" question; and scenarios (parks/cinemas, etc.) provide traffic and touchpoints, solving the "where to sell" question. Core productivity has shifted from technological advantage to systemic advantage, as single companies struggle to independently complete the cross-border闭环 of technology, content, manufacturing, scenarios, and capital; thus, the ability for cross-industry, cross-stage, and cross-regional systemic integration has become the competitive core. As a leading domestic cultural tourism equipment enterprise with decades of industry experience serving over 1,000 cultural tourism scenarios in nearly 50 countries and regions globally, Jinma Entertainment's initiative to jointly build an ecosystem with multiple partners stems from a profound insight into industry trends, aiming to construct a long-term, replicable industrial system through resource integration.
During the summit, three major signing ceremonies marked the formal implementation of the ecosystem alliance's core collaborations. In the first signing session, Jinma Entertainment, YH ENT, Weifeng Electronics, and Maoxiao Bole jointly completed an equity investment signing in Beifeng Technology. This alliance brings together top-tier forces from the cultural tourism scenario end, cultural content end, core hardware end, and industrial capital end: Weifeng Electronics fortifies the hardware foundation of smart devices with its precision connection and system integration technology, while Maoxiao Bole builds market bridges leveraging its cross-industry resource integration capabilities. Through deep capital ties, a super ecosystem alliance of "amusement + entertainment + capital + technology + industrial finance" is formed, enabling full-chain synergy from core component R&D and smart device manufacturing to scenario operation, effectively reducing industrial costs, enhancing operational efficiency, and injecting strong momentum into the large-scale application of embodied intelligent technology.
Jinma Entertainment, Beifeng Technology, Maoxiao Bole, and other partners jointly signed a cooperation agreement to establish the market-oriented operating platform "Hangzhou Jinbei Electric Drive Technology Co., Ltd." based on equity linkages. As a leading enterprise in China's micro-motor sector, Beifeng Technology possesses deep expertise in the domestic production of high-end motors and intelligent drive technology, with its precision motor components providing critical support for the stable operation of smart devices. This collaboration will strengthen Jinma Entertainment's deep layout in the core component sector of the embodied intelligent industry chain; through technological synergy and resource sharing, a tight win-win cooperative relationship will be established, further enhancing the core technical barriers and market competitive advantages of the company's embodied intelligent products, providing a solid guarantee for subsequent product iteration and upgrades.
Building on prior strategic cooperation, Jinma Entertainment and YH ENT, jointly with YH ENT, Maoxiao Bole, and Beifeng Technology, signed the "Hangzhou Jinle Entertainment Technology Co., Ltd." cooperation agreement, marking a phase of deep integration for both parties. As a leading Chinese cultural entertainment platform, YH ENT possesses strong IP incubation capabilities and fan operation experience, with its popular IP resources highly aligned with Gen Z consumer groups; Jinma Entertainment brings rich experience in cultural tourism scenario implementation and smart equipment R&D strength, with their previously jointly launched "YHT Smart Adoption Store" representing an innovative attempt at full-time robot operation and IP derivative sales. The establishment of this new company will further integrate the core advantages of all parties in cultural tourism technology, entertainment IP, smart products, and channel resources, focusing on the R&D and application of embodied intelligent robots for cultural tourism and entertainment scenarios, as well as the production, layout, and promotion of trendy toy IP derivatives, promoting the deep integration of "hardware + content + intelligence" to deliver more technologically advanced and emotionally valuable consumption experiences for consumers.
The successful conclusion of this Ecological Partner Summit is not only the starting point for resource integration but also a significant milestone in the transformation and upgrading of the cultural tourism and entertainment industry. With two major R&D and production bases successively commencing operations, Jinma Entertainment has initiated batch deliveries of over a thousand embodied intelligent robots, which will rapidly cover diverse scenarios such as theme parks, commercial districts, and cinema lines. Innovative products like the "Robot MART" and "YHT Smart Adoption Store" will continue to expand their categories and optimize experiences, achieving efficient promotion through replicable business models, gradually releasing production capacity and order dividends to fulfill business growth expectations.
Jinma Entertainment will use this ecosystem co-construction as an opportunity to continuously deepen cooperation with all partners: at the technical level, focusing on R&D of core embodied intelligent technologies and leveraging core component advantages to drive continuous improvement in robot interaction capabilities and scenario adaptability; at the product level, enriching the matrix of intelligent consumer terminals and developing more smart products adaptable to multi-scenarios like theme parks, commercial complexes, and cultural tourism districts; at the content level, utilizing IP resource advantages to create more playable, sensible, and shareable new cultural consumption scenes, achieving a deep connection between technology and emotion. Jinma Entertainment will consistently uphold the concept of technological scenarization, using the ecosystem alliance as a vehicle to continually expand the application boundaries of embodied intelligent technology, promoting the industry's shift from single-point innovation to systemic upgrade, and providing a replicable, promotable ecological cooperation model for industry development. As various cooperations are gradually implemented, a more open, diverse, and intelligent new ecosystem for cultural tourism and entertainment will accelerate its formation, delivering superior intelligent experiences to consumers and injecting new vitality into the high-quality development of the industry.
Moving forward, Jinma Entertainment will join hands with ecosystem partners to deepen the integration of IP and smart hardware, expand global布局, and lead the cultural tourism and entertainment industry into a new intelligent era.
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