On February 9, the first day of the online launch of the national subsidy program in Xinjiang, a restaurant worker in Urumqi received the inaugural order placed through JD.com. Nuer Aizezi·Yusuyin, an employee at a restaurant in the Technology Park Community of Urumqi Economic and Technological Development Zone (Toutunhe District), received a mobile phone she had ordered using the subsidy on JD.com that same afternoon. This marked the first successful delivery under the 2026 Xinjiang national subsidy program implemented online by JD.com. Nuer Aizezi·Yusuyin, who is from Yecheng County in Kashgar and has been working in Urumqi for a year, saved up to buy a New Year gift for her mother. She selected an OPPO A61 phone on JD.com, noting, "The original price was 1,799 yuan, but with JD.com discounts and the national subsidy, I paid just over 1,300 yuan." Shortly after placing the order, a JD.com delivery agent arrived at the restaurant with the phone and completed on-the-spot signing and activation procedures.
The efficient fulfillment of this first online subsidy order in Xinjiang demonstrates both the precise implementation of national consumer benefit policies at the local level and JD.com's comprehensive service capabilities in policy execution, system integration, order fulfillment, and last-mile delivery. Through a closed-loop model of "online ordering, instant subsidy deduction, and rapid delivery," JD.com enables consumers in Xinjiang to enjoy immediate subsidies upon purchase without delivery delays.
Consumers in Xinjiang looking to upgrade home appliances or purchase 3C digital products can open the JD.com app and search for "Xinjiang trade-in" to access the subsidy. The process involves locating the activity page via the JD.com app or WeChat mini-program, clicking "Go to UnionPay to receive subsidy" to enter the "Charming Xinjiang, Upgrade and Renew" section, and obtaining eligibility. Vouchers can be claimed and used daily from 10:00 to 24:00, expiring if not used within the timeframe. Shoppers can then browse eligible products on JD.com's Xinjiang activity page or search directly for qualifying items, with delivery restricted to Xinjiang addresses to apply the subsidy.
According to a JD.com representative, as national subsidy programs roll out across various provinces and cities, JD.com is fully supporting the policy through both online and offline channels. Consumers can use the subsidy on JD.com to purchase designated refrigerators, washing machines, televisions, air conditioners, computers, and water heaters, with a maximum subsidy of 1,500 yuan per item or transaction. For mobile phones, tablets, smartwatches, fitness bands, and smart glasses, the subsidy caps at 500 yuan per item or transaction. Each individual can save up to 11,000 yuan in total. JD.com's offline stores, including JD MALL, JD Electronics City Flagship Stores, JD Homes, and JD Appliance Specialty Stores, also fully participate in the subsidy program, enabling omnichannel redemption.
For home appliance and home categories, JD.com offers trade-in subsidies for old appliances, along with integrated services including delivery, installation, dismantling, and recycling. The "three free and four unrestricted" policy covers free door-to-door pickup, free dismantling, and free removal of old appliances, regardless of their original purchase channel, brand, age, or condition. For 3C digital products, JD.com ensures doorstep delivery, with agents assisting in on-site signing and activation, allowing consumers to upgrade their devices without leaving home.
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