Movement Alert｜EAST BUY Intraday Rise 5.28% in Regular Trading, planned in-house liuliudeng launch supports sentiment

Market Focus10-16

On October 16, EAST BUY recorded an Intraday Rise of 5.28% in Regular Trading, trading at HK$29.04, with turnover of HK$229 million.

The move was accompanied by renewed attention on the company’s planned launch of an in-house liuliudeng product, which the market has viewed as a follow-up step to strengthen supply chain control and product quality management after the earlier product controversy.

Previously, the company said users who bought the product through its livestream channel would receive double refunds without returning the goods. A verified product manager account later stated that EAST BUY had connected with manufacturing partners and would conduct in-depth factory research to verify materials, processes, industry standards, finished-product quality, and cost. This came as the company’s self-operated business continued to expand: last fiscal year, self-operated revenue reached RMB4.8 billion, and self-operated GMV accounted for about 52.6%, providing context for why expectations around new in-house categories may be supporting the shares.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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