On December 23, Haier SmartHome (600690.SH/06690.HK) held a carbon neutrality strategy launch event in Qingdao under the theme "Charting a Zero-Carbon Future, Embarking on a Green Journey."
At the event, Haier SmartHome released its Carbon Neutrality White Paper, pledging to achieve global operational carbon neutrality no later than 2050 and transition to 100% renewable energy usage worldwide. This marks the first carbon neutrality commitment with clearly defined global operational boundaries among China's leading home appliance manufacturers.
"We are committed to driving a green transformation—from smart products and intelligent scenarios to a smart home ecosystem—integrating sustainability into every step of product innovation, scenario creation, and user lifestyles to build a comprehensive green, low-carbon ecosystem," said Li Huagang, Chairman and CEO of Haier SmartHome.
The company issued three key calls to action: 1. **To Partners**: Collaborate on eco-friendly material sourcing, energy-efficient technology development, and open innovation sharing to embed green standards across the entire product lifecycle. 2. **To Employees**: Implement energy-saving practices in labs, production lines, and finished products, embodying the principle of "cherishing resources and protecting the environment." 3. **To Global Users**: Opt for high-efficiency green products, participate in recycling programs, utilize smart energy-saving modes, and track product carbon footprints to pioneer sustainable consumption.
**Scene-Driven Strategy** Haier SmartHome’s green strategy is anchored in "scenarios," spanning smart homes, commercial buildings, and industrial applications: - **Smart Homes**: Its UHome AI model optimizes energy use by adjusting temperature, lighting, and humidity based on real-time sensor data. - **Smart Buildings**: The proprietary "Building Brain" employs digital twins and AI to dynamically allocate energy. - **Industrial Solutions**: CO₂ refrigerant technology, showcased in Beijing’s "Ice Ribbon" stadium project, saves 2 million kWh annually and won a top municipal science award.
**AI-Powered Innovation** With appliances accounting for 20%+ of global electricity use (per IEA), Haier integrates AI to develop energy-saving products: - **China**: The triple-drum washer cuts time by 50%; the MaiLang fridge uses <1 kWh/day; smart ACs save 580 kWh/year. - **Europe**: The X11 washer, 70% more efficient than EU’s top standard, sold 800K units. - **U.S.**: The Combo washer, 50% more efficient, sold 1M+ units despite a 3x premium price. - **Southeast Asia**: UV COOL VOICE ACs feature real-time energy tracking.
**Global Execution** Localized R&D, manufacturing, and marketing enable tailored green goals. In Australia, Fisher & Paykel reduced per-unit emissions by 21% in four years, targeting 50% cuts by 2030.
Haier emphasized that carbon neutrality requires industry-wide collaboration and called for joint efforts with stakeholders to build a sustainable ecosystem. Through systematic actions, Haier aims to address global energy challenges while charting a viable path for China’s appliance sector.
(Note: Investment-related disclaimers and media credits omitted per guidelines.)
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