Kuaijishan to Deepen Dual-Brand Strategy, Enhance Channel Management, and Boost Online Repurchase Rate

Deep News2025-11-19

On November 6, Kuaijishan Shaoxing Rice Wine Co., Ltd. held its Q3 2025 earnings conference.

Regarding the full-year performance outlook, Yang Gang, Director and General Manager, stated that the company maintained double-digit revenue growth in the first three quarters. For the full year, the company will continue to deepen its dual-brand strategy, strengthen channel management, and improve online repurchase rates to achieve annual targets.

Regarding the market promotion of the Lanting series, Yang Gang mentioned that the product line debuted at the Spring Sugar & Wine Fair, where the company also hosted the first premium rice wine forum, launching the high-end dry rice wine "Lanting Xu." Targeting upscale business consumers, Kuaijishan is accelerating the establishment of Lanting tasting lounges in key cities and organizing cultural tasting events like the "Lanting Elegant Banquet" to reinforce Lanting’s premium brand perception.

On October 29, Kuaijishan released its Q3 2025 report, showing revenue of RMB 1.212 billion in the first three quarters, up 14.12% YoY, and net profit attributable to shareholders of RMB 116 million, up 3.23% YoY. Q3 revenue reached RMB 395 million, a 21.09% YoY increase, with net profit at RMB 22.39 million, up 2.47% YoY.

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