Expert Zhu Guozhong Applauds a Decade of Excellence in Financial Planning Competition

The 2026 10th "Yinhua Fund Cup" Sina Financial Planner Competition has officially commenced and is currently open for registrations.

Zhu Guozhong, Associate Professor at the HSBC Business School of Peking University and Director of the PKU HSBC Wealth Planning Research Center, is serving as a judge for the competition. In his message, he stated: "Hello everyone, I am Zhu Guozhong from the HSBC Business School of Peking University. I have been deeply engaged in research in the field of financial planning for over a decade and profoundly understand the importance of this industry. I hereby congratulate the 'Yinhua Fund Cup' Sina Financial Planner Competition on its tenth anniversary. I hope all financial planners will uphold their professional commitment, delve into long-term value, and join hands to embark on a new journey together."

The 2026 10th "Yinhua Fund Cup" Sina Financial Planner Competition is jointly organized by Sina Finance and Yinhua Fund. It aims to provide a stage for bank financial planners and their institutions to showcase their image and enhance their value, to select and honor outstanding planners who meet market demands, to popularize financial knowledge among the public, and to promote the healthy and prosperous development of China's financial planning industry.

Registration for the competition is now open. The event is divided into individual and team categories. From now until August 25th, all practicing financial planning professionals nationwide are eligible to participate. Successful registration qualifies entrants to win dual rewards. Seasoned experts and emerging elites from across the country will gather to compete, applying their professional skills to navigate market cycles and sincerely uphold client trust. Marking a ten-year milestone and setting out on a new journey, this is the place to compete with professional vision, shine with industry brilliance, and collectively build a new landscape for wealth management. Sign up now to join this grand celebration of the wealth management industry's decade-long legacy.