Southern Media Group is steadfastly focused on building a "dual first-class" high-level new mainstream media conglomerate. It is intensifying efforts to enhance content innovation, optimize media layout, restructure systems and mechanisms, accelerate technology integration, and deepen localized services, achieving phased results.
Southern Media Group's first achievement is a significant increase in high-quality content. It has established theoretical propaganda brand columns such as "Yueyan" and "Yueli Xuan." Cross-media coordination has propelled coverage of events like the "National Two Sessions" and the "15th National Games" to achieve standout success. The launch of the "Video Review" channel has established Guangdong's primary online rumor-refutation platform. The group's performance in winning the 35th China News Awards and having works selected for the Publicity Department's "Three Good Works" and the All-China Journalists Association's "My Masterpiece" series ranks among the top provincial-level media outlets.
Secondly, its communication platforms have grown more robust. The Southern+ client app ranks at the forefront in comprehensive evaluations of production and dissemination effectiveness among provincial mainstream media's all-media operations. The South.cn website and app have surpassed 25 million fan users and 400 million total page views, with co-constructed channels achieving full coverage across all 21 prefecture-level cities in Guangdong.
Thirdly, the group's technological capabilities have reached new heights. The "Southern Media Convergence and Digital Creativity Laboratory" has been officially established. Southern Zhimei Cloud's algorithms and large models were among the first in provincial media to pass national registration, strengthening the applied research and development of AI large models and building vertical application clusters.
Fourthly, the "Media+" pathway has broadened. Projects like the Guangdong Sports Museum have received high praise from various sectors, and the "Guangdong Goods Travel the World" series of events has driven sales exceeding one billion yuan.
Moving forward, Southern Media Group will solidify its determination and confidence for a "new departure." Addressing the difficulties and pain points of reform, it will concentrate on implementing five major actions for transformation and quality enhancement: optimizing and strengthening content platforms, constructing a collaborative ecosystem, driving change through digital intelligence, advancing "Media+" 2.0, and empowering through mechanism optimization. The group aims to play an exemplary and leading role in systemic reform.
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