During this year's National Day and Mid-Autumn Festival holiday, DiDi Global Inc. data showed that daily average ride-hailing demand increased 14% year-over-year, with upward trends across all time periods compared to last year. Holiday cross-city ride-hailing demand surged 89% compared to pre-holiday levels. While long-distance and cross-border travel demand surged, the interweaving of "outward exploration" and "inward leisure" reflected how lifestyle-oriented, slow vacation concepts are reshaping holiday "proximity" consumption patterns.
Pre-booked ride demand increased 58% compared to pre-holiday levels, with the top 5 cities showing the highest growth being Guilin, Nanchang, Dali, Xuzhou, and Jieyang, all exceeding 100% growth.
During the extended holiday, music concerts and comic conventions in multiple cities became highlights of holiday cultural consumption. The 2025 Calabash Music Festival at Yangtze River Caishi Rock (Maanshan Station), 2025 Hua Chenyu Mars Concert Nanjing Station, and Chongqing TF Chase the Sun Concert all drew enthusiastic crowds, driving ride-hailing demand at venue locations to increase over 10-fold year-over-year.
DiDi Express delivery orders increased 202% compared to last year's holiday period, with flowers, cakes, luggage, and pet delivery services showing the largest growth. Beijing led the nation in luggage delivery volume, making travel lighter with automotive luggage transport; Chengdu had the highest number of dedicated pet deliveries, allowing furry companions to travel independently during holidays; Hangzhou residents most preferred using flowers to express holiday joy, with flower orders ranking first nationwide during the holiday; Shanghai had the highest cake delivery volume, leading the nation in sweet deliveries.
The extended holiday remained the optimal window for tourism, with travel-related ride-hailing demand increasing 185% compared to pre-holiday levels. Hangzhou West Lake, Shanghai Bund, Pingtan Island, Jinan Baotu Spring, Nanjing Qinhuai River, Mount Tai, Quanzhou Ancient City, Shenyang Fangcheng, Shaoxing Ancient City, and Datong Ancient City became the top ten popular scenic spots for ride-hailing demand during the double festival holiday.
Shifting from "rushing between attractions" to "reading cities," driven by the double festival, DiDi Qingju bike-sharing demand showed notable growth starting September 29. The top 5 cities with the highest growth in DiDi Qingju e-bike riding enthusiasm were Heyuan, Xuzhou, Liu'an, Hengyang, and Zhangzhou.
DiDi fuel service data showed that Nanjing's DiDi fuel demand increased 41% compared to regular days.
During the double festival, demand for intercity bus travel and returning home surged, with DiDi station bus occupancy increasing 86% compared to pre-holiday levels, transporting over 1 million passengers. Jiangxi, Yunnan, and Guangxi were the most popular provinces/autonomous regions for bus travel. Popular bus travel routes included Xishuangbanna-Botanical Garden, Shangrao-Huangling/Wangxian Valley, Chengdu-Leshan/Renshou, and Dali-Kunming. Strong demand for returning home by bus was seen on routes like Guangzhou-Meizhou/Heyuan, Kunming-Wenshan, and Zhengzhou-Jiaozuo. Additionally, holiday dark horse routes like Ji'an-Wugong Mountain/Jinggangshan Scenic Area and Zhuhai-Shenzhen City/Longgang showed growth exceeding 200%.
During the National Day and Mid-Autumn Festival holiday, Hong Kong hosted various activities to enhance visitor experiences. Local ride-hailing demand in Hong Kong showed significant growth, with the most popular check-in destinations being Victoria Peak, Hong Kong Palace Museum, Harbour City, Victoria Harbour, and K11 shopping and art mall.
With policies like the 240-hour transit visa exemption taking effect, foreign tourists' enthusiasm for "China travel" continued to rise. During the "October 1st" period, ride-hailing orders from inbound users increased 139% compared to the same period last year, with foreign visitors from South Korea, the United States, Singapore, and Malaysia using DiDi ride-hailing services the most. The most popular cities among inbound users included Shanghai, Shenzhen, Guangzhou, Beijing, and Zhuhai.
During the double festival, overseas travel demand exploded, with daily average demand increasing over 100% compared to summer levels, peaking on October 4th. User demand was prominent in multiple cities including Seoul, Jeju, Singapore, Kuala Lumpur, Kota Kinabalu, Bangkok, Tokyo, Kyoto, Sydney, and Ho Chi Minh City. Popular destinations included Tanjung Aru Beach in Kota Kinabalu, Petronas Twin Towers in Kuala Lumpur, Grand Palace in Bangkok, Myeongdong shopping street in Seoul, and Universal Studios Singapore.
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