The Fourth Plenary Session of the 20th Central Committee of the Communist Party of China pointed out that agricultural and rural modernization is crucial to the overall picture and quality of Chinese modernization. Cultivating new industries and business formats in rural areas is an effective way to shape new economic drivers for the countryside, innovate new models for rural development, expand new avenues for farmers to prosper, and build beautiful and harmonious villages.
Adapt to local conditions and play the "characteristic card" well. China has a vast territory, and rural areas in different regions exhibit significant differences in natural resources, geographical location, industrial foundation, and human capital. This diversity dictates that rural industrial development must avoid homogenization. First, it is essential to take stock of local assets. Adhering to a realistic approach, conduct in-depth surveys of local rural resource endowments, industrial foundations, and current ecological carrying capacity, thoroughly understanding the advantages and clearly identifying the shortcomings. Second, it is vital to highlight distinctive features. The key to fostering new rural industries and formats lies in adapting to local conditions and making good use of the unique local environment, effectively translating the "Two Mountains" concept (lucid waters and lush mountains are invaluable assets) into practice. By precisely matching rural resource endowments with market prospects, rationally selecting future directions for rural industrial development, playing the "characteristic card" well, and treading the "path of differentiation," suitable pathways for industrial transformation and upgrading can be found. Third, tailored measures are necessary. Adhere to market principles while allowing the government to play a better role in implementing precise policies. Villages with abundant agricultural resources should focus on developing "local specialties," creating characteristic agricultural industrial clusters. Villages rich in ecological and cultural resources should actively explore new formats integrating agriculture, culture, and tourism. Villages with ample wind and solar resources can develop future industries like wind and solar power, and new energy storage. Through strategies like "one township, one industry" and "one village, one characteristic," dominant industries can be cultivated, and county-level characteristic industrial clusters can be built. This achieves a scenario where each showcases its unique beauty, contributing to a collective harmony, transforming the countryside's inherent resource advantages into competitive advantages in business formats and developmental successes.
Empower with technology and play the "innovation card" well. Technological innovation should lead the agglomeration of advanced production factors to spur new industries, formats, and models, thereby expanding the development space for rural industries and the boundaries of business scenarios. First, strengthen agricultural technological innovation and iterative upgrades. Promote collaborative efforts in agricultural scientific and technological research, accelerate the transformation of innovation achievements into new quality productive forces in agriculture, turning more scientific and technological results from prototypes into products and commodities. Support and strengthen leading industrial enterprises, build up dominant "chain master" enterprises in the industrial chain, and refine and specialize small and medium-sized enterprises, promoting the application of new technologies, products, and equipment in rural areas to transform "industrial landscapes." Second, deepen the application of digital empowerment scenarios. Vigorously cultivate smart agriculture, promote the transition from experience-based agriculture to precision agriculture, and accelerate the digital construction of the entire industry chain for "local specialties." Expand the application scenarios of artificial intelligence, big data, low-altitude technology, and others in rural areas, building a full-chain system of "technology-scenario-format" to extend the industrial chain and enhance the value chain. Accelerate the iteration of rural e-commerce models, establish effective "village livestreaming cooperatives," and enhance rural digital marketing capabilities. Third, strengthen the construction of smart rural digital service platforms. Expand the application scenarios of platforms like "Zhejiang Agricultural Code," explore innovations in rural digital governance systems and service models, and improve the intelligent level of rural governance.
Prosper through culture and play the "cultural tourism card" well. Conduct in-depth decoding and revitalization of rural culture, promoting deep integration between rural culture and industry, making rural formats more grounded, vibrant, and attractive. First, shape rural cultural IPs. Focus on the authentic protection of local culture, deconstruct and innovate based on the cultural charm embedded in folk customs, traditional skills, folk operas, dialects, and proverbs. Use digital art, short videos, cultural and creative products, etc., to create small, refined, unique, and beautiful "village-brand" cultural IPs, enabling more rural IPs to "break through" and become superlinks attracting new consumer traffic, transforming rural cultural elements into new experiential, consumable cultural products, formats, and activities. Second, create new rural cultural tourism consumption scenarios. Promote the integrated development of multiple formats combining rural agriculture, culture, and tourism, emphasizing culture to attract visitors, cuisine to welcome them, and ecology to retain them. Integrate original local culture organically with modern life, target consumption upgrade trends, and develop diverse forms of rural leisure tourism formats and products rich in agricultural flavor, fun, and sentiment. Foster new rural industries such as leisure vacations, parent-child study trips, rural camping, smart wellness, and mountain sports. Activate new rural formats like "village galas," "village sports," "village cafes," and "village gifts," transforming villages into scenic spots, rural houses into guesthouses, farmland into playgrounds, and agricultural products into gifts, thereby creating new experiential consumption scenarios for rural cultural tourism to better meet tourists' diversified, personalized, and intelligent new consumption demands.
Strengthen policies and play the "service card" well. Optimize the rural business environment and innovate the optimal combination of production factors like human resources, capital, and land to achieve a leap in the production function. First, build a service system for "attracting, cultivating, retaining, and utilizing" young entrepreneurial talent in rural areas. Improve mechanisms for attracting youth to rural areas,健全现代 "new rural entrepreneurship" incubation systems, establish effective "Rural Talent" workstations, "Agri-Entrepreneur" common prosperity bases, and "Youth Gathering" rural innovation spaces, supporting young people to engage in rural operations as new farmers, rural CEOs, and agricultural entrepreneurs. Retain local residents, call back returning migrants, and attract new residents by offering employment subsidies, entrepreneurial support, and housing security, realizing a mutual pursuit between youth and the countryside. Second, improve the fiscal, taxation, and financial service system, working together to create new agriculture-friendly formats. Establish rural industrial development guidance funds, leverage government funds as a lever, develop patient capital, and attract more social capital to invest in rural industries. Improve the supply system of specialized rural financial products, explore and promote financial services like "whole-village credit," "carbon sink financing," and "green bonds," enhancing the inclusivity and accessibility of financial services. Strengthen the implementation of rural entrepreneurial guaranteed loan policies, develop local characteristic agricultural product insurance according to local conditions, and improve risk protection mechanisms for agriculture-related projects. Third, innovate benefit-linking mechanisms. Deepen reforms in rural property rights transfer and transaction, effectively manage the reallocation and reuse of rural land, and guide farmers to turn "dormant resources" into "active capital" through methods like "joint housing operations" and "land shareholding." Encourage farmers and rural business entities to establish industrial communities. Improve and perfect benefit-linking mechanisms like "company + village collective + professional team + farmers," transforming villagers from "bystanders" into "participants," "creators," and "beneficiaries," thereby enhancing their sense of gain, happiness, and security in the development of rural industries.
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