An immersive field visit focused on ecological brewing and the culture of mountains and waters, jointly organized by Anhui Yingjiagongjiu Co.,Ltd. and SINA Corp Finance, is set to commence in Huoshan, Anhui Province. The event's theme highlights nature as the ultimate master brewer.
The activity has specially invited a distinguished panel of guests. This includes Qin Shuo, a humanities and finance observer and founder of the "Qin Shuo Circle of Friends"; Wang Xiaochuan, a National Grade 2 Baijiu Taster and founder of the Chuange Jiuguan brand; the musician and social media influencer Yao Da; National Geographic photographer and travel influencer Xia Dongxu; and Yu Chao, a member of Sina Finance's M+lady and a seasoned financial media professional. This diverse group of experts will form an exploration team to venture deep into the heart of the Dabie Mountains National Ecological Function Zone, gaining a firsthand appreciation of the quality foundations of Yingjiagongjiu: superior mountains, water, ecology, and craftsmanship.
The Pioneer of Ecological Brewing
As an advocate for ecological liquor production in China, Yingjiagongjiu's own story is a brand legend woven into the tapestry of pristine landscapes. Leveraging the resources of Huoshan's "Magical Green Valley," an area with 76% forest coverage and exceptionally high negative oxygen ion levels, the company pioneered a comprehensive, six-in-one ecological industry chain model within the sector. This model encompasses an ecological production region, ecological "Gua Shui" water, ecological brewing techniques, ecological recycling, ecological cave storage, and ecological consumption. Its flagship products have consistently won the "China Baijiu Body Design Award" and have earned national honors such as "National Geographical Indication Protected Product" and "China Time-honored Brand."
The Source of Purity
The babbling spring water originating from the Dabie Mountains' main peak, Baima Jian, undergoes natural filtration through the root systems of a vast million-acre bamboo forest. This process transforms it into mineral-rich "Bamboo Root Gua Shui," which eventually flows into the Foziling Reservoir, forming the natural foundation for Yingjiagongjiu's four major industries. During the visit, guests will take a boat tour on this shimmering expanse of water, experiencing the clarity and purity of Bamboo Root Gua Shui amidst the surrounding mountains and rivers.
Immersive Cultural and Technical Insights
The itinerary will also include a visit to the Yingjiagongjiu Liquor Culture Museum, where participants can delve into the intricate scenes of intangible cultural heritage brewing techniques, sensing the millennia-old cultural heritage embodied in Yingjiagongjiu's fine spirits. At the Qingtan Cave natural cellar, guests will personally experience the aging secrets of "seven days in the cave equals one year outside" in its constant temperature and humidity environment. Stepping into the Hu Hu Culture Hall and the Hundred Herbs Garden, the team will uncover the health-preserving value of "Huoshan Dendrobium," recognized as the foremost of China's nine celestial herbs, and witness Yingjiagongjiu's multi-billion-yuan industrial layout in the health and wellness sector.
A tour of the Yingjiagongjiu distillery will showcase the impact of modern intelligent manufacturing. From raw liquor fermentation to finished product bottling, the entire process is under intelligent control, underpinning the company's selection as a national-level "Intelligent Manufacturing Demonstration Factory." Its digital circular economy industrial park is also advancing at full speed toward the goal of becoming one of the industry's first batch of top-tier "Zero-Carbon Factories."
Integrating Culture, Tourism, and Industry
Cultural landmarks such as the Shui Feng Pagoda, Chunfeng Street, Shude Hall, and the Yingjiagongjiu Art Museum further expand the company's cultural tourism footprint. Having been included in the "List of 30 Recommended Destinations for Liquor and Tourism Integration," the Yingjiagongjiu Grand Manor and related industries have already created over ten thousand jobs in the mountainous region. This initiative presents a model for rural revitalization through tourism-driven prosperity and achieves a flow of benefits from comprehensive cultural tourism back to the real economy.
This high-profile gathering amidst nature's beauty represents not only an ultimate traceability journey for a cup of high-quality, ecologically crafted liquor but also an immersive investigation into a model of green, high-quality development.
Comments