From January 7th to 12th, Zeng Congqin, Party Secretary and Chairman of Wuliangye Group (Share Company), led a team to conduct in-depth research in key markets including Guangzhou, Shenzhen, Nanjing, Hangzhou, Jiaxing, and Sanya. The research focused on optimizing marketing strategies, upgrading the channel system, and improving consumer service quality.
During the research, Zeng Congqin pointed out that the baijiu industry is currently in a period of deep adjustment, with consumer trends accelerating and upgrading rapidly. Facing new situations and challenges, it is essential to accurately recognize changes, respond scientifically, and proactively seek transformation. He emphasized adhering to a customer and market-centric approach, strengthening the insight into and deep connection with consumer demand. There should be a vigorous promotion of the harmonious living paradigm of "pleasing oneself, pleasing others, and sharing joy," with a full-force focus on the "Five New Expansions." This involves accelerating the expansion into new consumer groups, new channels, new scenarios, new markets, and new mechanisms to drive baijiu consumption deeper into all aspects of consumer scenarios. With the Spring Festival approaching, it is crucial to plan ahead and meticulously deploy sales plans to ensure efficiency during the peak season. All marketing personnel are required to go to the frontlines and provide proactive services, using refined empowerment to help merchants seize market opportunities and achieve higher-quality terminal sales.
Zeng Congqin emphasized that the year 2026 marks the beginning of the "15th Five-Year Plan" and is also Wuliangye's "Marketing Integrity and Innovation Year." The company will firmly implement the "One Core, Three Strengthenings, Dual Goals" marketing policy. This involves continuously strengthening marketing transformation, strengthening market-responsive strategies, and strengthening execution capabilities. The company will meticulously implement the strategy of "one product, one policy; one merchant, one policy; one location, one policy; one channel, one policy; one group, one policy." Working closely with its vast network of merchants, Wuliangye will focus precisely on areas such as deepening banquet scenarios and operating consumer circles. The aim is to ensure that distributors achieve reasonable market returns through their own market operations, thereby realizing higher-quality and more sustainable development.
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