According to the latest 24-hour data collected by the liquor price monitoring platform, 11 major baijiu products in China's white spirits market recorded six gains and five declines on August 19, with winners slightly edging out losers in terms of count.
On the upside, Wuliangye Yibin Co.,Ltd.'s Wuliangye 1618 inched up 2 yuan to 823 yuan, showing a modest recovery near its recent price pivot. Yanghe's Dream Blue M6+ climbed a sharp 7 yuan to 618 yuan, rebounding from yesterday's pullback to hit a fresh one-month high. Gujing Gongjiu's Gu20 advanced 6 yuan to 538 yuan, snapping a two-day losing streak. Xijiu's Junpin gained a slight 1 yuan to 645 yuan, marking four consecutive advances and matching the near-month peak. Qinghua Lang surged 6 yuan, with average retail prices reaching 713 yuan, staging a four-day rally to return to the second-highest level in nearly a month. Shuijingfang's Jiannanchun rose 1 yuan to 406 yuan, ending three flat sessions and setting a one-month high.
On the downside, Feitian Moutai fell 2 yuan to an average retail price of 1,780 yuan, continuing its high-level oscillation pattern. Premium Moutai dropped 6 yuan to 2,482 yuan, posting a fifth straight decline that halted its earlier sharp rally. Wuliangye Yibin Co.,Ltd.'s Puwu Eighth Generation slid 8 yuan to 797 yuan, falling below the 800 yuan threshold for a third consecutive session. Qinghua Fen 20 retreated 4 yuan to 394 yuan, failing to breach the 400 yuan mark after yesterday's brief uptick. Guojiao 1573 lost 6 yuan to 880 yuan, with a three-day slide clearly dragging down its price center.
The aggregate retail price of all 11 major products continued to edge lower today, with the overall market price center declining further. If one bottle of each product were bundled for sale as a complete set, the total price would reach 10,076 yuan, down a slight 3 yuan from yesterday and hitting a six-day low.
The daily liquor price data is sourced from approximately 200 collection points strategically distributed across major regions nationwide, including designated dealers, social distributors, e-commerce platforms, and retail outlets. The raw sampling data represents actual transaction-based terminal retail prices processed over the past 24 hours, aiming to provide an objective, scientific, and fully traceable reference for market prices of major baijiu products. With the official i-Moutai platform beginning sales of Feitian Moutai at 1,499 yuan per bottle on New Year's Day (raised to 1,539 yuan on March 31 and further to 1,639 yuan on July 18), and Premium Moutai at 2,299 yuan per bottle starting January 9 (raised to 2,359 yuan on May 16), the magnetic pull of this new channel on the average retail prices of these two products has become increasingly evident. The daily published prices follow a volume-weighted calculation rule, and verifiable volumes have been incorporated into the terminal retail price calculations for both products.
On the news front for the baijiu industry, broker research reports flooded the market on August 18, with baijiu giant Kweichow Moutai Co.,Ltd. once again becoming a focal point for institutional attention, ranking first among individual stocks recommended by brokerages that day. According to statistics from securities data providers, major brokerages have continued to track and evaluate Kweichow Moutai's fundamentals and valuation over the past month, with institutions including Huaxin Securities, Guosen Securities, Soochow Securities, and Sinolink Securities issuing a cumulative nine research reports covering the company. On August 18 alone, three institutions—Capital Securities, Pacific Securities, and China Post Securities—released their latest views in a concentrated burst, underscoring persistently high institutional interest. Among them, China Post Securities issued a special report following Kweichow Moutai's semi-annual results, noting that the company's phased revenue is under short-term pressure due to the off-season consumption environment, while earlier product price hikes are expected to drive operational improvements in the second half. The institution simultaneously calculated the company's future revenue and profit recovery potential alongside corresponding valuation levels, maintaining a "Buy" rating for Kweichow Moutai.
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