On the morning of March 25th, FOREST CABIN (02657), recognized as a leading domestic high-end skincare brand in its stock market debut, held its first annual results briefing since listing. The meeting was attended by the company's founder, Chairman, and President Sun Laichun, alongside Vice President Sun Fuchun, Chief Financial Officer Du Youyi, and Board Secretary Zeng Lu.
For the full year 2025, FOREST CABIN reported cumulative revenue of 2.45 billion yuan, representing a year-on-year increase of 102.5%. Adjusted net profit reached 401 million yuan, growing by 100.1% year-on-year, which signifies a doubling of profitability. The gross profit margin stood at 82%, maintaining a leading position within the industry.
As the pioneer of the "nourishing skin with oil" concept, FOREST CABIN focuses on cellular-level anti-wrinkle technology as its core driver, deeply cultivating the high-end skincare segment. It is the sole domestic brand representative among China's top 15 high-end skincare brands, which includes international competitors. During the reporting period, sales of the company's "Camellia Anti-Wrinkle Repair Oil" surpassed 55 million bottles cumulatively, securing the top position in national retail sales value for facial oils for twelve consecutive years. The "Camellia Anti-Wrinkle Peptide Micro-Bead Essence," launched just six months prior, generated revenue of 204 million yuan. Meanwhile, the "Camellia Black Gold Time Peptide Anti-Wrinkle Radiance Cream" achieved first-year revenue of 129 million yuan, quickly establishing itself as a bestseller.
At the results briefing, founder Sun Laichun summarized the company's future development strategy with three key themes: "Premiumization," "Multi-brand," and "Internationalization." Sun Laichun stated that FOREST CABIN is currently positioned at a historic window of opportunity characterized by the "rise of domestic brands" and aims to become a primary contender in replacing international brands in the market. The company will implement its "1+4+N" strategy. This strategy centers on the camellia oil as the core product, while simultaneously developing four major super products: creams, essences, masks, and sunscreens. The objective is to continuously strengthen its identity as a premium domestic brand, complete the expansion of a multi-category product matrix, and strive to achieve a revenue target of 10 billion yuan by the year 2030.
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