Liquor Price Report Dec 7: Market Consolidates as Xijiu Junpin Leads Gains

Deep News12-07

The latest data from Sina Finance's "Liquor Price Report" shows that the average retail prices of ten major liquor products stabilized with minor adjustments on Sunday. If bundled together, the total price for one bottle each of these ten products today would be 9,174 yuan, a slight decrease of 3 yuan from the previous day, indicating a consolidation phase after recent rebounds.

The daily data is collected from approximately 200 sampling points across China, including designated distributors, independent dealers, major e-commerce platforms, and retail outlets. The prices reflect actual transactions over the past 24 hours, ensuring objective, accurate, and traceable market data.

Sunday's market showed mixed performance. Xijiu Junpin rose by 9 yuan per bottle, leading the gains. Gujinggong Gu20 increased by 7 yuan per bottle, marking a notable rebound after three consecutive declines. Qinghualang rose by 4 yuan per bottle, extending its steady upward trend for three straight sessions. Feitian Moutai and Wuliangye's Eighth Generation saw increases of 3 yuan and 4 yuan per bottle, respectively. Meanwhile, Luzhou Laojiao 1573 remained unchanged. Among decliners, Crystal Jiannanchun dropped by 9 yuan per bottle, while Yanghe Dream Blue M6+ fell by 8 yuan per bottle. Qinghua Fen20 and Premium Moutai declined by 7 yuan and 6 yuan per bottle, respectively.

In industry news, Wuliangye Yibin Co., Ltd. is reportedly planning an indirect price cut for its Eighth Generation product starting next year. While the official wholesale price remains at 1,019 yuan per bottle, the invoiced price will be reduced by 119 yuan to 900 yuan per bottle—marking the first substantial price adjustment since 2014. This move aims to alleviate pressure on distributors amid severe price inversion in the market. Notably, even with the adjustment, Wuliangye's market price remains below the invoiced level.

For real-time liquor prices, visit Sina Finance's Liquor Price Report.

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