On December 13, Great Wall Motor announced its commitment to strictly adhere to compliance guidelines, reinforcing its internal price compliance management system. The company emphasized its dedication to transparent pricing, preventing price fraud, and promoting healthy industry development through long-term and ethical business practices.
Great Wall Motor pledged to integrate compliance requirements deeply into its product pricing, sales promotions, and channel management processes. The automaker will enforce clear pricing policies and firmly reject illegal practices such as below-cost dumping, price fraud, and false advertising to safeguard consumer rights.
The company reiterated its "long-termism" philosophy, advocating for integrity-driven operations and opposing low-quality price wars that compromise product quality and safety. Great Wall Motor will continue increasing R&D investments to enhance product value through technological innovation, delivering high-quality products and services to consumers.
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