The recent product description for an Adidas fitted jacket, stating "Wear this adidas jacket with a T-shirt to the gym, or with jeans for running errands in the city," has captured significant online attention.
The phrase "running errands in the city" quickly became a viral topic, with netizens humorously dubbing it the "exclusive battle gear for entering the city" and spawning popular memes like "wear adi to run errands."
adidas AG (OTC: ADDYY)
In response to the buzz, Adidas has officially launched a "Running Errands in the City" custom T-shirt, available through multiple purchase channels.
These include the Adidas Sanlitun Brand Center in Beijing, the Adidas Taikoo Li Brand Center in Chengdu, as well as the official adidas mini-program and app.
Pricing for the custom T-shirt is set at 448 yuan per piece, which consists of a base price of 399 yuan for a plain T-shirt plus an additional 49 yuan for the exclusive "Running Errands" print.
According to a store employee, custom services involving prints, embroidery, or special designs are considered special-order merchandise.
To protect the rights of both consumers and the business, these custom items are non-returnable and non-exchangeable once sold, with shipping arrangements typically made on the same day.
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