During the Spring Festival, a "Fermented Awakening" natural yeast liquid toast from JD.com's 7FRESH supermarket gained popularity in Beijing. At the end of January, when the new 7FRESH store opened in Beijing's Huiju Mall, customers were seen purchasing two bags each, creating a bustling scene. Now, this toast that sparked long queues is officially available both online and offline across Beijing, Tianjin, and Hebei through JD.com's 7FRESH. With its unique feature of remaining moist and soft even on the fifth day, and its clean ingredients using natural yeast fermentation without industrial additives, it is revolutionizing the flavor and health aspects of toast. In the context of toast making, "fermented awakening" refers to the process of allowing the dough to "breathe" and "grow." Using natural yeast liquid to activate the bread's internal vitality results in a toast with a unique gelatinous texture and a softer, chewier mouthfeel, commonly known as yeast liquid toast. This type of toast differs from the common 1-2 hour industrial rapid fermentation methods in the market, representing a more time-consuming and meticulous approach. 7FRESH's "Fermented Awakening" series uses rice koji as the yeast base, cultivating its own rice yeast starter, and employs a slow fermentation process lasting over 18 hours. During this time, the powerful enzymatic activity of rice koji effectively breaks down starch and protein in the dough, giving the toast a distinct mild sweetness and complex layers of flavor. Simultaneously, these enzymes help delay starch retrogradation, allowing the toast to maintain its moist and soft texture even on the fifth day. This constitutes one of the core advantages of the Fermented Awakening series: while ordinary toast typically remains soft for only one to two days, 7FRESH's Fermented Awakening toast stays soft for up to five days and is also easier to digest and absorb. In today's baking market, where additives are rampant, another standout feature of this toast is its "clean ingredients." It adheres to a pure formula, avoiding artificial flavors and relying not on industrial yeast for rapid fermentation but allowing time to naturally develop the bread's flavor. This commitment to ingredient purity gives each slice of toast a unique gelatinous texture and an exceptionally soft, springy chewiness. The two currently available flavors—Rice Ferment Toast with its distinct Eastern rice aroma and Rose Rushan Toast with its floral and creamy notes—both deliver the rich, natural taste of high-quality ingredients. Notably, while the industry often uses fruits like dried apples or raisins to create natural yeast liquid for activating protein activity, 7FRESH has chosen rice koji as its natural yeast base. This is not only a technical breakthrough but also an in-depth exploration of Eastern ingredients. Both flavors reflect an innovative expression of Eastern culinary wisdom—just as rice can be used to brew wine, it can also be used to "ferment" and awaken bread. The Rice Ferment Yeast Liquid Toast highlights the unique, subtle fragrance of rice, combining the aromas of both rice and wheat, with a rich, natural rice sweetness lingering after each chew. The Rose Rushan Yeast Liquid Toast offers a taste of Yunnan's local specialties, where the natural floral scent of crimson roses meets the mild, creamy aroma of Dali Yangji Rushan (a local dairy product), creating rich layers of flavor. The slight granular texture of Rushan provides a novel experience different from milk skin—floral, creamy, and wheat notes unfold layer by layer in the mouth, offering the softness of toast, the richness of dairy, and the elegance of floral aromas. Since its launch at 7FRESH's new Huiju Mall store in Beijing, the "Fermented Awakening Series" has consistently ranked first in toast sales. Starting now, this product, exclusively supplied by 7FRESH, will also be available across all 7FRESH online and offline channels. Consumers in Beijing, Tianjin, and Hebei can either visit 7FRESH supermarkets in person or place orders online anytime, enjoying delivery within 3 kilometers in as fast as 30 minutes. Whether for a soft slice at breakfast or a quick break during afternoon tea, this Eastern flavor, awakened through time and fermentation, is ready to instantly brighten and accompany your day.
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