Feitian Moutai's average retail price rose slightly, while Yanghe Dream Blue M6+ fell for a third straight day to a new one-month low, and Gujinggong Gu20 and Qinghualang declined for a fourth consecutive session.
Data collected over the past 24 hours shows that on October 24, the average terminal retail prices of 12 major Chinese baijiu products recorded four gains, seven declines, and one unchanged, with decliners still outnumbering gainers. The overall price level fell for a fourth consecutive day, though the day-on-day decline narrowed slightly compared with previous sessions.
On the upside, Kweichow Moutai Co.,Ltd. rose 1 yuan to 1,790 yuan, extending a modest two-day recovery and returning to the 1,790 yuan level. Moutai 1935 gained 1 yuan to 685 yuan, ending four straight days of flat pricing with a slight increase. Xijiu Junpin climbed 5 yuan to 637 yuan, ending its recent low-level consolidation and posting the largest gain of the day. Crystal Sword Nanchun added 2 yuan to 411 yuan, rebounding after yesterday's flat close to return to its average level over the past 30 days.
On the downside, Jingpin Moutai fell 3 yuan to 2,455 yuan, extending a fourth consecutive decline as its price level continues to face pressure. Wuliangye 1618 dropped 3 yuan to 826 yuan, breaking below the 830 yuan mark after a third straight decline to a new monthly low. Qinghua Fen 20 slipped 2 yuan to 384 yuan, weakening for a fourth consecutive session, though the pace of decline has narrowed over the past two days. Guojiao 1573 fell 3 yuan to 885 yuan, resuming its pullback after a slight rebound yesterday. Yanghe Dream Blue M6+ declined 5 yuan to 600 yuan, retreating to that round-number threshold and hitting a new low over the past 30 days after a third straight drop. Gujinggong Gu20 fell 5 yuan to 513 yuan, with the fourth consecutive decline pushing it further back toward the 510 yuan level and to its lowest point in a month. Qinghualang dropped 5 yuan to 685 yuan, falling sharply for a fourth straight day, with its price center of gravity clearly shifting lower in recent sessions.
On the unchanged side, Wuliangye Puwu Eighth Generation held steady at 789 yuan, pausing its decline after four consecutive down days. The total terminal retail price of the 12 major products continued to decline today, with seven products posting price drops. Among them, Yanghe Dream Blue M6+, Gujinggong Gu20, and Qinghualang each fell 5 yuan, serving as the main drag on the overall price level, though today's decline in the total price was narrower than yesterday's.
If one bottle of each of the 12 major products were packaged and sold together, the total price today would be 10,660 yuan, down 17 yuan from yesterday, marking a fourth consecutive daily decline and the lowest level in nearly 38 days.
Daily data is sourced from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors of liquor companies, social distributors, e-commerce platforms, and retail outlets. The raw sample data consists of actual transaction terminal retail prices handled at each point over the past 24 hours, aiming to provide all sectors with objective, scientific, and fully traceable data on the market prices of major baijiu products.
With the official i-Moutai platform launching Feitian Moutai at 1,499 yuan per bottle for New Year's Day sales (raised to 1,539 yuan on March 31 and further to 1,639 yuan on July 18), and Jingpin Moutai at 2,299 yuan per bottle on January 9 (raised to 2,359 yuan on May 16), the magnetic influence of this new channel on the average terminal retail prices of both products is gradually emerging. The daily liquor prices published follow a calculation rule weighted by actual transaction volumes, and quantifiable prices have been incorporated into the calculation of terminal retail prices for both products.
In important news for the baijiu industry, the 2026 China Brand Going Global Expo was recently held in Hainan, where the "2026 Top 500 Chinese Going Global Brands" list and research report were released, with Kweichow Moutai successfully making the list. The list evaluates brands headquartered in China with overseas revenue exceeding 10 million yuan, measuring brand globalization strength across three dimensions: overseas market penetration, commitment to globalization strategy, and global brand reputation. The report noted that in evaluating corporate going-global performance, beyond overseas market scale, greater attention is now paid to the depth and growth potential of international expansion, with indicators such as overseas revenue share, overseas investment, and social media voice gaining importance. For Kweichow Moutai, this listing reflects growing attention to its internationalization layout and global brand influence. According to plans, Moutai will subsequently rely on six major systems—expression, products, channels, pricing, compliance, and policy—to focus on Chinese communities, Chinese merchants, and overseas local markets, advancing its internationalization process step by step and continuously enhancing its brand reach and global reputation in overseas markets.
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