The latest data from Sina Finance's "Liquor Price Index" reveals a strong upward trend in China's premium liquor market over the past 24 hours. The average retail price of the top ten liquor products surged by 56 yuan to 9,131 yuan on Wednesday, marking the highest single-day increase in recent weeks, signaling robust holiday demand.
Driven by seasonal factors, the market showed broad-based gains. Kweichow Moutai's premium product led the rally with a 32 yuan per bottle increase, reflecting strong pre-holiday gifting and banquet demand. Yanghe's Dream Blue M6+ rose by 11 yuan per bottle, while Gujing Gong Jiu 20 gained 7 yuan. Qinghualang and Xijiu Junpin increased by 6 yuan and 5 yuan respectively, with Qinghualang achieving three consecutive days of gains. Luzhou Laojiao 1573 and Crystal Jiannanchun both edged up 2 yuan per bottle.
Select products saw minor adjustments: Wuliangye's eighth-generation Classic dropped by 5 yuan per bottle, Feitian Moutai declined by 3 yuan, and Qinghua Fen 20 dipped slightly by 1 yuan - all within normal fluctuation ranges.
The "Liquor Price Index" collects real-time transaction data from approximately 200 monitoring points nationwide, including authorized distributors, independent retailers, and major e-commerce platforms, ensuring objective and traceable market pricing information.
Industry analysts suggest the sharp rise in premium Moutai prices may relate to recent supply constraints. Reports indicate Kweichow Moutai has reduced allocations of non-standard products (including aged, large-format, and zodiac editions) by 30%-50% ahead of year-end demand peaks. Multiple distributors report stockouts of premium Moutai variants, with tightened supply policies and current shortages creating dual pressure that's driving both hoarding behavior and rapid price appreciation as the holiday season approaches.
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