Stock Track | LAOPU GOLD Plummets 5.03% Intraday Amid Slumping Sales and Sector-Wide Gold Price Decline

Stock Track05-28

LAOPU GOLD's stock plummeted 5.03% during intraday trading on Thursday, reflecting significant selling pressure in the gold jewelry sector.

The decline is attributed to a sharp fall in domestic gold jewelry prices, with major brands reportedly lowering their quoted prices by over 30 yuan per gram. This price drop occurs against a backdrop where inflation expectations are prompting global central banks to tighten monetary policy, sustaining pressure on international precious metal prices.

Specifically for LAOPU GOLD, the company is facing severe same-store sales pressure, with nationwide sales declining approximately 30% year-over-year in recent months. Market analysis indicates that scalper groups, which heavily stockpiled inventory during a major February promotion, have now entered an inventory digestion phase, drastically reducing new purchases. This has led to visibly sparse foot traffic at flagship stores, compounding concerns over a cooling gold consumption environment highlighted by institutional warnings.

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