Haifeng Sees Robust National Day Dining Market as Local Flavors Fuel Holiday Spending

Deep News10-03

During the National Day holiday, Haifeng's dining sector was full of vitality and warmth. Family reunion banquets, specialty dim sum, farmhouse cuisine, coffee shops, and trendy night markets all flourished, with a variety of distinctive foods in high demand, effectively driving steady growth in holiday consumption as streets and lanes across urban and rural areas buzzed with festive energy.

In golden October, with osmanthus fragrance in the air, reporters visited dining districts in the county town and surrounding areas during the national celebration holiday and learned that major banquet restaurants, specialty eateries, and rural farmhouse venues all experienced peak customer traffic. For instance, the newly opened Hampton by Hilton has filled a gap in the county's high-end business travel facilities, enriched modern service industry offerings, and injected strong market vitality into Haifeng's in-depth push for the "Hundred Counties, Thousand Towns, Ten Thousand Villages" project. Lin Shaozan, Business Director of Hampton by Hilton and Huanyue Banquet Center, said: "As a chain star-rated brand, we hold ourselves to quasi-five-star service standards while incorporating Haifeng's local culture. We also hope to help improve Haifeng's business travel facilities and serve the 'Hundred Counties, Thousand Towns, Ten Thousand Villages' project, so that travelers visiting the City of the East Red can stay with peace of mind, eat comfortably, and enjoy themselves!"

Dahaocai Mansion is an established restaurant in the county town. During the holiday, the restaurant was packed with customers, with morning and afternoon tea sessions fully seated and orderly queues forming. Classic Cantonese dim sum such as shrimp dumplings, siu mai, rice noodle rolls, and various buns were highly favored by residents and tourists. A resident said: "I came here with friends for tea, gathering to chat and catch up. The environment here is very nice. The specialty snacks here include ginger vinegar, sweet potato dumplings, vegetable buns, and pan-fried rice cakes — these are our Haifeng specialties, and they taste wonderful. We're enjoying a happy National Day holiday."

During the lunch and dinner peak hours, private rooms at major restaurants in the county town were basically fully booked, with family reunion banquets and gatherings of relatives and friends in high demand. The seafood tanks at hotels were well stocked, with premium seafood such as lobsters, roe crabs, grouper, and sea urchins highly sought after by diners. The kitchen stoves were blazing, with chef teams dividing work and cooperating efficiently to serve dishes, as fresh and delicious courses were brought to tables one after another, filling the air with a lively and rich atmosphere. Lin Jiayang, Business Manager of Dahaocai Mansion, said: "Every holiday, we prepare plenty of fresh ingredients in advance, add service staff to the front hall and kitchen, and offer holiday promotions. We ensure food safety for our guests."

As holiday market consumption continued to heat up, salmon and other seafood sashimi cold platters also became a new consumption hotspot. Reporters visited some sashimi shops in the county town and learned that merchants increased seafood inventory reserves in advance, strictly implemented cold-chain storage for ingredients, controlled freshness, and launched various sashimi platters to meet residents' holiday dining needs.

The warmth of everyday life comforts the hearts of ordinary people. Night market snack streets in the county town were also bustling with activity. Various local specialty foods were dazzling and aromatic. Tourists and residents checked in for authentic Haifeng flavors and experienced the rich street life, celebrating the National Day holiday through delicious food. A resident said: "I brought my family and friends to taste the food here. It helps us relax a lot, and this street is becoming more and more prosperous. It's quite lively on regular days too, so we love coming here."

In addition, Haifeng's intangible cultural heritage specialty snack shops, such as Gongping Yintao, Meilong vegetable buns, and Ketang winter solstice dumplings, were also great places that attracted residents and tourists from various places to stop and taste. A tourist said: "I'm from Guangxi, and this is my third time visiting Haifeng County. The millet and vegetable buns here have a unique taste, and the food is very locally distinctive. Moreover, Haifeng's urban and rural environment is beautiful. I've personally experienced the achievements of new rural construction and the unique local customs — it's been a great experience." Another tourist said: "I came from Huadu, Guangzhou. I'm very interested in rice cake-type foods. They're delicious and pretty much what I imagined."

Tourism and food carry the street life of a city and showcase Haifeng's vibrant energy. In recent years, Haifeng has continued to optimize the layout of food district environments, enrich commercial offerings, and improve service quality, using local specialty cuisine to empower the deep integration of culture and tourism. The rich street life is becoming a vivid backdrop for the county's high-quality economic development, continuously releasing holiday consumption momentum, activating domestic market potential, and boosting the county's consumer market toward improved quality and steady growth.

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