The latest data from the daily liquor price monitor shows the average terminal retail price for major Chinese baijiu products experienced a slight overall increase from a low base on July 10. If one bottle of each major product were bundled for sale, the total price today would be 9,861 yuan, a marginal increase of just 1 yuan from the previous day, showing tentative signs of stabilization after hitting an 11-day low the day before. Across the board, products at both high and low price points coexisted, with significant divergence in the performance of core products. Terminal trading sentiment showed limited marginal improvement, and the overall price continued to fluctuate at low levels.
Among the 11 major baijiu products tracked, six rose, four fell, and one remained unchanged, giving the advantage to gainers, though the magnitude of increases was modest. On the upside, Wuliangye's Pu Wu Eighth Generation led the gains, rising 7 yuan per bottle, approaching the 800 yuan mark after two consecutive days of increases. Wuliangye 1618 rose 3 yuan per bottle, climbing back above the 820 yuan level. Guojiao 1573 increased by 2 yuan per bottle. Premium Kweichow Moutai Co.,Ltd., Yanghe's Dream Blue M6+, and Qinghua Lang each saw a small increase of 1 yuan per bottle. Qinghua Lang recovered slightly from the near one-month low it hit yesterday but remains at the second-lowest level of the past month. On the downside, Gujing Gong Jiu Gu20 led the declines, falling 10 yuan per bottle, setting a new record for the largest single-day drop in nearly a month. Xijiu Junpin fell 2 yuan per bottle, declining for a second consecutive day. Feitian Moutai and Crystal Jiannanchun each dipped slightly by 1 yuan per bottle. The former continues to see its premium over the official iMoutai platform price narrow, while the latter remains at its lowest level in nearly a month. Qinghua Fen 20's price remained unchanged from yesterday, holding at its highest level in nearly a month.
The daily price data is sourced from approximately 200 collection points reasonably distributed across major regions nationwide. These points include, but are not limited to, liquor companies' designated distributors, independent distributors, e-commerce platforms, and retail outlets. The raw sample data consists of actual terminal retail transaction prices from these points over the past 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of renowned baijiu products. Following the official iMoutai platform's launch of Feitian Moutai at 1,499 yuan per bottle at the start of the year (adjusted to 1,539 yuan on March 31) and Premium Moutai at 2,299 yuan per bottle on January 9 (adjusted to 2,359 yuan on May 16), the gravitational pull of this new sales channel on the terminal retail prices of these two products is gradually becoming apparent. The daily published prices adhere to a calculation rule weighted by actual transaction volume, and the verifiable prices from this channel have been incorporated into the terminal retail price calculations for these two products.
Key Industry Development
In significant industry news, Wuliangye announced that its profit distribution plan for the 2025 fiscal year involves a cash dividend of 25.796852 yuan (including tax) per 10 shares, based on the share capital after deducting shares in the repurchase account. The total cash dividend payout will be approximately 10.007 billion yuan. The record date is set for July 15, with the ex-dividend date on July 16. Previously, Wuliangye had released its "2024-2026 Shareholder Return Plan," committing to an annual cash dividend payout ratio of no less than 70% and a total dividend amount of no less than 20 billion yuan for each year from 2024 to 2026. Data shows that for the 2024 fiscal year, the company implemented total cash dividends (including an interim dividend) exceeding 22.3 billion yuan, raising the cash dividend payout ratio to 70% and resulting in a dividend yield of nearly 5%. Following the implementation of this 2025 fiscal year dividend, Wuliangye's cumulative dividend payout since listing will reach approximately 136.394 billion yuan, nearly 36 times the 3.8 billion yuan raised in its initial public offering.
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