Muyuan Foods' Qin Yinglin: Companies Must Focus on Technology to Reduce Costs

Deep News12-08

At the 2025 China Entrepreneurs Influence Annual Meeting, Qin Yinglin, Chairman of Muyuan Foods Co., Ltd., emphasized the importance of delivering high-quality products at competitive prices as the fundamental strategy to navigate through challenging market downturns.

"How can we achieve both affordability and quality? This is the core challenge we face in today's competitive environment," Qin stated.

"Can you offer lower prices? And if you do, can you still sustain your business? It all comes down to whether you can achieve lower costs and whether you have the capability to produce at those reduced costs. This is where relentless focus on technology comes into play. By improving efficiency and achieving cost leadership, companies can endure market cycles like the hog price fluctuations and secure their survival," he explained.

The remarks were made during the event, highlighting the critical role of technological advancement in maintaining competitiveness and cost efficiency in the agricultural sector.

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