Recently, in the orchards of Yaosheng Town, Yijun County, fruit farmers have been busy pruning branches and carrying out garden cleaning tasks; in the cold storage facilities of the e-commerce courtyards, boxes of apples are ready for shipment, soon to be sold nationwide via e-commerce channels.
The town, building on its leading apple industry, has established an industrial system combining "long-term, short-term, and specialty" elements, deepened digital empowerment, and explored pathways for rural revitalization.
Over 90% of the town's residents are engaged in apple cultivation, with a total planting area of 22,700 mu (approximately 1,514 hectares), an annual output exceeding 20,000 tons, and an output value surpassing 300 million yuan in 2025, while the per capita disposable income of rural residents is projected to reach 16,500 yuan.
In the production phase, the town has reduced the average management cost per mu by 15% through methods such as "field classrooms."
In the circulation phase, reliance on intelligent controlled-atmosphere storage has cut the apple spoilage rate from 20% to 5%, and the three-tier town-village logistics network has lowered logistics costs by 20%.
Through the "enterprise + cooperative + farmer" model, orders worth 30 million yuan have been signed, driving stable income growth for over 1,200 farming households.
Simultaneously, to boost incomes through multiple channels, the town organizes the harvesting of forsythia and wild jujube during the agricultural off-season, increasing the average annual income of over 600 households by 1,500 yuan per household.
The town has vigorously developed e-commerce, establishing a town-village e-commerce live-streaming base and four e-commerce courtyards, nurturing 150 local streamers, achieving online apple sales of 80 million yuan in 2025, and creating employment for more than 2,000 people.
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