Recent media reports suggest that Chongqing Changan Automobile Company Limited has canceled employee year-end bonuses due to failing to meet its 2025 sales targets, sparking dissatisfaction among staff. As of the time of writing, the company has not issued an official response to these claims.
The reports indicate that a department within Changan Auto recently issued a notice stating that, as the company's annual targets for sales volume and profit margin were not achieved, there would be no year-end incentive bonus for the year. The company acknowledged the hard work of its employees and mentioned that a corresponding incentive would be provided before the Chinese New Year in February; however, a specific plan has not yet been released, and details are pending further notification.
In May 2025, Zhu Huarong, Chairman of Changan Auto, announced at the company's 2024 shareholders' meeting that the ambitious sales target for 2025 was to achieve total revenue of 300 billion yuan and overall sales of 3 million vehicles, including 1 million new energy vehicles.
According to a recent announcement from Changan Auto, the company's cumulative sales from January to December 2025 reached 2.913 million vehicles, with total aggregated revenue of approximately 286 billion yuan. Compared to the initial targets, both sales volume and revenue fell short.
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