On May 11th, Kweichow Moutai Co., Ltd. held its 2025 Annual and 2026 Q1 Performance Briefing. During the meeting, Wang Li, Deputy Party Secretary, Director, and Acting General Manager of Kweichow Moutai, responded to a question regarding the planned sales volume arrangement for Kweichow Moutai liquor in 2026.
Wang Li stated that the sales volume for Kweichow Moutai liquor in 2026 will be comprehensively determined by considering both demand-side and supply-side factors. On one hand, driven by market demand, the company will fully respect market principles, maintain the healthy operation of the channel ecosystem, and utilize its established channel monitoring model to implement scientific and precise allocations by segment, region, and channel to ensure stable market operations. On the other hand, the company will fully integrate supply-side considerations such as base liquor resource planning, the mature operation of the quality management system, and supply chain organizational efficiency to solidify its exceptional product quality.
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