快手持续拉升涨超8%!正与NBA洽谈战略合作

老虎资讯综合2021-08-30

8月30日,快手-W持续拉升,现涨超8%,消息面,或将与NBA达成战略合作,涉及直播电商等商业化。

近日,有消息称快手正在与NBA进行沟通,拟成为战略合作关系,双方计划从内容及品牌商业化等方面全面合作,预计将在今年晚些时候公布进展。

在内容层面,快手将持有NBA内容二创权益及过往比赛版权、而在品牌商业化方面,快手计划与NBA深度联合,从流量商业化、广告及直播电商等方面探索多种合作模式。

此前,快手已与CBA、东京奥运会等达成战略合作关系。今年3月,快手宣布成为CBA联赛官方直播平台和官方短视频平台。今年5月,快手宣布,成为2020东京奥运会和2022年北京奥运会特权转播商,已获得上述两届奥运会的视频点播及短视频权利。

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