Data gathered over the past 24 hours shows that on September 15, the average terminal retail prices of 11 major baijiu products saw six increases and five decreases, with gainers slightly edging out decliners and the market maintaining a divergent trend.
On the winning side, premium Moutai rose 4 yuan to 2,459 yuan, marking a second consecutive day of gains, with its average retail price sitting exactly 100 yuan above the i-Moutai pricing. Wuliangye 1618 edged up 1 yuan to 831 yuan, ticking higher after two flat sessions. Qinghua Fen 20 surged 6 yuan to 399 yuan, extending its three-day rally and approaching the 400 yuan threshold. Gujing Gongjiu Gu 20 gained 5 yuan to 535 yuan, firming for a third straight day as its price center continues to lift off recent lows. Qinghua Lang advanced 5 yuan to 694 yuan, building on a two-day recovery and reclaiming the 690 yuan level. Shuijing Jiannanchun rose 1 yuan to 408 yuan, stabilizing after a sideways stretch.
On the losing side, Feitian Moutai slipped 2 yuan to 1,794 yuan, though it remains in a high range over the past 30 days. Wuliangye Yibin Co.,Ltd. (SZSE: 000858) Classic Fifth Generation dropped 2 yuan to 796 yuan, falling for a fifth consecutive session and hitting a 30-day low. Guojiao 1573 declined 4 yuan to 877 yuan, ending its two-day winning streak. Yanghe Dream Blue M6+ decreased 3 yuan to 608 yuan, with short-term volatility widening. Xijiu Junpin retreated 5 yuan to 636 yuan, giving back some gains after two straight up days.
The combined terminal retail value of all 11 products ticked up slightly today, with premium and sub-premium items mixed and some recently rebounding liquors pulling back. If one bottle of each product were bundled and sold together, the total price today would be 10,037 yuan, up 6 yuan from yesterday and hitting a four-day high. The aggregate has risen for two consecutive days, further cementing the 10,000 yuan milestone.
Daily pricing data is sourced from approximately 200 collection points distributed across major regions nationwide, including designated distributors, social distributors, e-commerce platforms, and retail outlets. Raw samples are based on actual transaction terminal retail prices over the past 24 hours, aiming to provide an objective, scientific, and fully traceable reference for baijiu market pricing. With the official i-Moutai platform launching Feitian Moutai at 1,499 yuan per bottle on New Year's Day (raised to 1,539 yuan on March 31 and further to 1,639 yuan on July 18), and Premium Moutai at 2,299 yuan per bottle on January 9 (raised to 2,359 yuan on May 16), the magnetic pull of this new channel on the average retail prices of both products is becoming increasingly evident. Daily prices are calculated using a volume-weighted methodology, incorporating verifiable volumes into the terminal retail price calculations for these two products.
In other notable industry news, a recent research report from a major brokerage, themed around high-dividend assets in the food and beverage sector under weak recovery and low interest rates, suggests focusing on quality leaders with stable cash flows, low valuations, and improving dividend payout capabilities. The report recommends prioritizing high dividend yields and payout certainty as the main investment theme, while also monitoring fundamental inflection points. For the baijiu sector, it highlights companies with clear dividend commitments, solid cash buffers, and early inventory normalization, alongside those with pricing recovery potential.
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