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On October 29, the latest data from CHABAIDAO (02555) showed that over the past three-plus months, the company opened more than 40 new stores overseas, averaging roughly one new store every three days, with a growth rate among the top in the industry.
Taking South Korea as an example, ChaPanda has new store openings almost every week, covering six major metropolitan circles, making it the Chinese restaurant chain brand with the largest number of stores locally. It has also achieved overall profitability, with multiple stores surpassing RMB 1 million in single-month GMV.
On the supply chain side, ChaPanda is the only Chinese tea beverage brand in South Korea to achieve daily delivery of all raw materials. ChaPanda Overseas CEO Wang Huan introduced that under the daily delivery model, stores do not need to stock large quantities, warehousing demand is lower, the store-opening cost structure is lighter, and the payback period is correspondingly shortened; the company has built its own raw material factories and develops raw materials and products for individual regional markets. In the first half of this year alone, it completed more than 120 SKU launches overseas.
In the European market, the Paris Louvre shopping arcade store officially opened at the end of September, and the first German store is about to open in Frankfurt. Over the past year, ChaPanda has signed contracts for 12 stores in three European countries, and the total number of signed overseas stores currently exceeds 130.
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