River crab season has returned, but many shoppers find themselves overwhelmed by the sheer number of vendors at the market, all claiming their crabs come from Panjin. After steaming them at home, the disappointment sets in when the shells open to reveal hollow bodies, loose roe, and dry, tough meat. You spend plenty of money yet still fail to get a quality crab. The problem isn't you, it's the supply chain. The crab you buy, from the paddy field to your hands, passes through multiple middlemen and is soaked in water for days, you have no idea what happens along the way.
Now, these issues are fully resolved by Dalian Cloud Mall, operated by the Dalian News Media Group. This year, leveraging the Dalian Cloud App mobile client and the group's comprehensive omni-platform media resources, Dalian Cloud Mall continues to aggregate "Liaoning Premium Products" and "Dalian Good Things," establishing a credible and authoritative e-commerce service matrix. By empowering agricultural product distribution through media influence, it supports rural revitalization and helps farmers increase their income, delivering quality products straight to Dalian tables. For this initiative, Dalian Cloud Mall has partnered with Northeast Xinfadi to connect the largest "vegetable basket" in China's northeast source hub directly to your mobile phone. Paddy field crabs are shipped directly from the pond to Dalian, with no first-level collectors, no second-level collectors, and no wholesale market intermediaries. There are no price markups, just direct sourcing from the origin.
Many people are unfamiliar with Northeast Xinfadi, but it serves as the "master gate" for agricultural products in the northeast. Located in Panjin, Northeast Xinfadi is the largest agricultural product supply chain hub in the region, covering 1,186 mu (about 79 hectares). Its first phase, a 500,000-square-meter trading hub, has been operational since 2022, and by 2025, its transaction value reached 15.6 billion yuan. Over 2,000 merchants operate here, with daily trading volumes of fruits, vegetables, and aquatic products reaching 5,000 tons. Northeast Xinfadi is also the only nationally shared, provincially constructed river crab market in China, serving as the source distribution center, pricing center, and quality inspection center for Panjin river crabs.
Northeast Xinfadi brings together nearly 200 top river crab merchants, and all of the top ten river crab e-commerce platforms in China have established a presence here. The daily trading volume reaches an impressive 650 tons, and the scale of supply, level of standardization, and cost-performance ratio are simply incomparable to ordinary markets. Unlike scattered individual vendors with unstable supply and inconsistent quality, Northeast Xinfadi maintains a complete closed-loop system encompassing temporary cultivation and purification, intelligent sorting, quality inspection and traceability, and cold-chain direct delivery. Every crab available for sale has undergone rigorous screening, ensuring that fatness, vitality, and appearance all meet standards, moving directly from the Panjin pond to the live stream table.
There are no middlemen, not even a single layer. Panjin paddy field crabs move through a fully cold-chain closed-loop of "production area, market, dining table" at Northeast Xinfadi. What Dalian Cloud Mall does is plug this gate directly into your phone. As the old saying goes, "When sorghum turns red, crabs are ready!" On September 15th, Panjin held its river crab harvest festival, marking the official start of the prime tasting season for this autumn's paddy field crabs. Starting from September 20th, renowned hosts from Dalian News Media Group, including Abu, Liu Shiyao, He Yuanyuan, Guo Xiqi, Sun Jingjing, Wang Shiyu, and He Zipeng, will kick off live broadcasts through Dalian Cloud Mall directly from the Xinfadi market in Panjin, helping you secure the most authentic Panjin paddy field crabs. The live sessions will run from September 20th to 26th, with two shows daily at 08:00 and 18:00. For a truly authentic, transparent, and cost-effective paddy field crab, tune into the first exclusive live broadcast on Dalian Cloud. With national-level market quality assurance and direct supply from the source without middlemen, you can buy with complete confidence and avoid any pitfalls.
Comments