Chart of the Day: BTS endorsements can increase brand interest in SG by 50%

Singapore Business2021-07-12

Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception. A study by iPrrice Group looked into how much a collaboration...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

Geminifx
2021-07-12
Geminifx
Better
LowZackM
2021-07-12
LowZackM
Worth!
BeautyTrade
2021-07-12
BeautyTrade
U r worth for invest, the share company said. LOL
QuantumQuil
2021-07-12
QuantumQuil
BtS!
Genesis8888
2021-07-12
Genesis8888
It was crazy BtS Army!
ivy888
2021-07-12
ivy888
Please like
- jakejak3jake:
  Nice

Leave a comment

134

{"i18n":{"language":"en_US"},"isChannel":false,"data":{"share":"https://ttm.financial/m/news/1193942131?lang=en_US&edition=fundamental","thumbnail":"","is_english":true,"pubTime":"2021-07-12 07:52","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"1193942131","market":"sg","top_or_hot":-1,"title":"Chart of the Day: BTS endorsements can increase brand interest in SG by 50%","media":"Singapore Business","content":"<div>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration...</p>\n\n<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">Source Link</a>\n\n</div>\n","source":"lsy1618986048053","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Chart of the Day: BTS endorsements can increase brand interest in SG by 50%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nChart of the Day: BTS endorsements can increase brand interest in SG by 50%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-12 07:52 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50><strong>Singapore Business</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration...</p>\n\n<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"STI.SI","symbol_name":"富时新加坡海峡指数","start_time":0,"source_url":"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50","article_id":"1193942131","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1193942131","pubTimestamp":1626047556,"sourceInfo":{"source_id":"lsy1618986048053","name":"Singapore Business"},"weMediaInfo":null,"summary":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by","collect":0,"end_time":0,"defaultTopTitle":"sbr.com.sg","property":[],"viewcount":null,"language":"en","relate_stocks":{"STI.SI":"富时新加坡海峡指数"},"translate_title":"每日图表：BTS代言可使品牌对SG兴趣提升50%","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"STI.SI":0.9},"content_text":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.\nInterest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.\nHigh-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.\nCoca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.\nJungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":146838690,"gmtCreate":1626064761610,"gmtModify":1703752658005,"author":{"id":"4087730205940900","authorId":"4087730205940900","name":"Geminifx","avatar":"https://static.tigerbbs.com/15c0fff97ae1992c6604d4f63b930462","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"4087730205940900","authorIdStr":"4087730205940900"},"htmlText":"Better","listText":"Better","text":"Better","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/146838690","repostId":1193942131,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146947250,"gmtCreate":1626051518170,"gmtModify":1703752317628,"author":{"id":"3573568310387546","authorId":"3573568310387546","name":"LowZackM","avatar":"https://static.tigerbbs.com/768e9ec80d5d9568297fe487c4b4c95a","vip":1,"crmLevel":2,"crmLevelSwitch":1,"idStr":"3573568310387546","authorIdStr":"3573568310387546"},"htmlText":"Worth!","listText":"Worth!","text":"Worth!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/146947250","repostId":1193942131,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146984560,"gmtCreate":1626049743350,"gmtModify":1703752260788,"author":{"id":"3584182854667058","authorId":"3584182854667058","name":"BeautyTrade","avatar":"https://static.tigerbbs.com/63f8e238d1760fe32b24660344219105","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3584182854667058","authorIdStr":"3584182854667058"},"htmlText":"U r worth&nbsp;for invest, the share company said. LOL","listText":"U r worth&nbsp;for invest, the share company said. LOL","text":"U r worth for invest, the share company said. LOL","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/146984560","repostId":1193942131,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146916055,"gmtCreate":1626049061077,"gmtModify":1703752240132,"author":{"id":"3586854302245038","authorId":"3586854302245038","name":"QuantumQuil","avatar":"https://community-static.tradeup.com/news/076bb3bd7f07e8d2e02a3a21b9ad25a0","vip":1,"hat":"https://static.tigerbbs.com/b073a07f77dbe6b3bec6b12311fde6bd","crmLevel":2,"crmLevelSwitch":0,"idStr":"3586854302245038","authorIdStr":"3586854302245038"},"htmlText":"BtS!","listText":"BtS!","text":"BtS!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/146916055","repostId":1193942131,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146919409,"gmtCreate":1626048943501,"gmtModify":1703752236244,"author":{"id":"4087542139266640","authorId":"4087542139266640","name":"Genesis8888","avatar":"https://static.tigerbbs.com/e4f98317491476f70ae52333cf9e86bb","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"4087542139266640","authorIdStr":"4087542139266640"},"htmlText":"It was crazy BtS Army!","listText":"It was crazy BtS Army!","text":"It was crazy BtS Army!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/146919409","repostId":1193942131,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146996531,"gmtCreate":1626048179823,"gmtModify":1703752215187,"author":{"id":"3579641974902127","authorId":"3579641974902127","name":"ivy888","avatar":"https://static.tigerbbs.com/10358949b7fc96b011ec29ca7fd9c9a4","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3579641974902127","authorIdStr":"3579641974902127"},"htmlText":"Please like&nbsp;","listText":"Please like&nbsp;","text":"Please like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":8,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/146996531","repostId":1193942131,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5190750,"gmtCreate":1626048655845,"gmtModify":1663230841344,"authorId":3581491815672686,"author":{"id":3581491815672686,"idStr":"3581491815672686","authorId":3581491815672686,"name":"jakejak3jake","avatar":"https://static.tigerbbs.com/1881c4ef0863e5796041081ddadee92e","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":146996531,"type":1,"supId":0,"prevId":0,"content":"Nice","text":"Nice","html":"Nice"}],"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":134,"commentSize":11,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.2","shortVersion":"4.29.2","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/1193942131"}