On May 7th, a user on an investment platform asked renowned investor Duan Yongping whether to adjust their portfolio after holding a full position in Kweichow Moutai for six months. Duan Yongping responded directly: "I bought more Moutai today. Does that confuse you?"
The following day, May 8th, he elaborated in a reply to another investor, stating: "I indeed sold my Shenhua shares at the time to buy Moutai."
Last month, Duan engaged in frequent interactions with investors on the platform, detailing his long-term perspective on Kweichow Moutai. On April 26th, when an investor expressed concern over the company's first-quarter financial report, Duan suggested there was no need for excessive worry: "I haven't looked at it yet; I generally don't pay much attention to Moutai's financial reports. Moutai's situation is clear; there's not much new to see."
Regarding the series of market-oriented reforms implemented by Kweichow Moutai this year, particularly around the "i Moutai" platform, Duan expressed approval. "The greatest strength of i Moutai is that it allows people who previously didn't know where to buy genuine Moutai to easily purchase authentic products," he said. He also advised investors to take a longer-term view: "Let's observe over a few years. I think what the company has been doing recently is quite on the right track."
On the evening of April 24th, Kweichow Moutai disclosed its first-quarter report for 2026. The company achieved revenue of 53.909 billion yuan, a year-on-year increase of 6.54%, and net profit attributable to shareholders of 27.243 billion yuan, up 1.47% year-on-year. Revenue from Moutai-branded liquor reached 46 billion yuan in the quarter, accounting for over 85% of total revenue and representing growth of 5.6% compared to the same period last year.
The "i Moutai" platform saw a significant revenue surge, driven by major products. The quarterly report showed the platform generated 21.553 billion yuan in revenue from liquor sales (excluding tax), a sharp increase of 267% compared to the same period last year. Consequently, i Moutai contributed approximately 40% of the company's total revenue for the quarter.
In terms of stock performance, Kweichow Moutai's share price returned to the 1,500 yuan level on February 6th, continuing its volatile trend. By May 8th, the stock closed at 1,372.99 yuan per share, representing a cumulative decline of 11.7% from February 6th. The company's total market capitalization also fell from approximately 1.8972 trillion yuan to the current 1.7194 trillion yuan, a decrease of roughly 177.9 billion yuan.
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