5,000 Tags vs 2.7 Million! Is Taobao the Most "Conscientious"? Is Douyin the Most "Aggressive"?

Deep News2025-12-31

During the "Gaocan Dialogue" program, Gao Hongbing, Dean of the Digital Economy Research Institute at Shanghai University of Finance and Economics, engaged in a conversation with Zhu Xufeng, Dean of the School of Public Policy and Management at Tsinghua University.

Gao Hongbing mentioned that Taobao assigns 5,000 tags to each user, while its flash sales and local instant consumption markets utilize 40,000 tags, further enhancing the precision of user matching.

In contrast, Douyin employs a staggering 2.7 million tags, achieving an unprecedented level of granularity and detail in its user profiling.

Gao Hongbing emphasized that such highly-tagged systems can precisely capture and leverage any user behavior to deliver highly personalized services and solutions, showcasing the formidable capabilities of current intelligent systems in terms of accuracy and predictability.

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