The latest data from the daily liquor price monitor indicates a slight overall increase in the average terminal retail prices for major Chinese baijiu products on July 3rd, recovering from recent lows. If one bottle of each key product were bundled for sale, the total price today would be 9,879 yuan, a marginal increase of 1 yuan from the previous day. This marks a second consecutive day of recovery, reaching the highest level in three days. Qinghua Fen 20 and Gu Jing Gong Gu 20 both reached their highest prices in nearly a month, while Yanghe Mengzhilan M6+ matched its near one-month high. In contrast, Feitian Moutai continued to set a new low for the past month, and Wuliangye Pu Wu Eighth Generation remained at its second-lowest level in nearly eight months. The market continues to show a mix of highs and lows, with significant divergence in price movements among core products, though terminal trading sentiment shows limited marginal improvement. The overall price structure remains in a pattern of low-level volatility.
Market Movements for the Day
Of the 11 major baijiu products tracked, six saw price increases, four declined, and one remained flat. While gainers outnumbered losers, the magnitude of increases was limited. On the upside, Jingpin Moutai led the gains, rising by 6 yuan per bottle for a second straight day to move above the 2,410 yuan level. Qinghua Fen 20 and Xijiu Junpin both increased by 3 yuan per bottle; the former reached its highest price in nearly a month, while the latter solidified its position around the 630 yuan mark. Yanghe Mengzhilan M6+ and Gu Jing Gong Gu 20 both rose by 2 yuan per bottle, with the former equalling its near one-month high and the latter setting a new high for that period. Crystal Jiannanchun saw a minor increase of 1 yuan per bottle.
On the downside, Wuliangye 1618, Guojiao 1573, and Qinghualang led the declines, each falling by 5 yuan per bottle. Guojiao 1573 dropped for a third consecutive day, continuing to retreat from its recent one-month peak. Qinghualang also declined for three days in a row, falling to the 690 yuan threshold. Feitian Moutai edged down by 1 yuan per bottle, further narrowing its premium over the official iMoutai platform price. The price for Wuliangye Pu Wu Eighth Generation remained unchanged from the prior day, holding at its second-lowest level in nearly eight months.
Data Methodology and Market Context
The daily price data is sourced from approximately 200 collection points distributed reasonably across major regions nationwide. These points include designated distributors, independent dealers, e-commerce platforms, and retail outlets. The raw data consists of actual transacted terminal retail prices from these points over the past 24 hours, aiming to provide objective, scientific, and fully traceable market price information. The launch of the official iMoutai platform, which began selling Feitian Moutai at 1,499 yuan per bottle (adjusted to 1,539 yuan on March 31) and Jingpin Moutai at 2,299 yuan per bottle (adjusted to 2,359 yuan on May 16), has gradually exerted a gravitational influence on the terminal retail prices of these two products. The daily published prices follow a calculation rule weighted by real transaction volumes, incorporating verifiable prices from the new channel into the terminal price calculations.
Notable Industry Development
In other industry news, Beijing Poly Auction recently concluded two consecutive "Kweichow Moutai and World Famous Liquor" auction sessions. A total of 556 lots were offered, achieving a cumulative turnover of 14.0292 million yuan. Among these, 353 lots were Kweichow Moutai products, covering categories such as "Iron Cap" Moutai, vintage Moutai, zodiac Moutai, and various commemorative editions. A standout result was the sale of a case of 12 original bottles of 1985 "Iron Cap" Moutai (53% vol, 500ml), which started at 165,000 yuan and sold for 189,750 yuan including auction premium, claiming the top spot for Moutai lots in the session. Aged Kweichow Moutai and other vintage series products also performed strongly, fetching high prices.
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