On November 19, the "Boundless Beijing · Economic Power Station" monthly themed event, hosted by the Beijing Cyberspace Administration and organized by New Beijing News' Shell Finance, was held in Beijing under the theme "Financial Support for Beijing's Dreams."
Bank of Beijing (BOB) has anchored its strategic goal of "Digital BOB," driving breakthroughs in infrastructure and intelligent business upgrades through technological innovation. These efforts have yielded a series of achievements with both technical depth and practical value, injecting strong momentum into high-quality financial development.
How does BOB serve its 32 million retail customers? The answer lies in "digital operations." Since launching its three-year digital transformation initiative in 2022, BOB has focused on building "Digital BOB" and adopted a strategy to guide five major transformations through digitization.
BOB's digital transformation vision emphasizes the principles of "One Bank, One Data, One Platform," employing project-based management and matrix controls to reshape development models, business structures, customer engagement, operational capabilities, and management approaches. Over three years, BOB has completed annual "Three Major Battles" in digital transformation, advancing 20 key tech projects to propel "technology + data" as dual engines for high-quality growth.
At its Shunyi R&D center, Zhou Bing, Deputy Head of Retail Infrastructure and Development at BOB, explained in the digital operations exhibition zone that the bank now serves over 32 million retail customers. To efficiently scale and grow this base, BOB relies on digital operations. Zhou introduced the CPCT²R framework, which leverages digital tools to match financial products with appropriate customer segments through optimized channels. "Our relationship managers use digital tools to gain deeper insights and deliver tailored services, supported by continuous tech empowerment and risk control," she noted.
BOB’s lifecycle services span from children’s finance to retirement planning, targeting all age groups. Its multi-channel strategy—dubbed "land, sea, and air"—integrates online (e.g., mobile banking with 20 million users and 7.5 million MAUs), offline, and remote banking. The remote banking system exemplifies retail digitization, employing data-driven strategies for agile iterations.
Embracing an "All in AI" philosophy, BOB has entered Digital Transformation 2.0, aiming to become an "AI-driven commercial bank." Ma Xiaoxu, Head of Software Development, highlighted upgrades to the FinTech Committee and the establishment of a tech subsidiary to accelerate this vision. The bank now combines large and general AI models, deploying smart services across voice, semantics, and imaging while launching an enterprise knowledge base and AI agent platform.
BOB’s AI platform supports business-wide projects, particularly in marketing, risk control, customer service, and operations. Its unified FinOS 2.0 system expands AI capabilities, complemented by a dynamic smart computing resource pool.
At the event, BOB showcased "Changyoutong," a portable terminal co-developed with China UnionPay and Beijing Unicom. Resembling a power bank, the device features a display, camera, and card slot, offering internet access, payment functions (via UnionPay QR codes), Wi-Fi hotspot, translation, and maps—solving connectivity and payment challenges for international visitors.
With just a passport, users can open e-accounts and recharge via foreign cards, significantly lowering barriers to China’s financial services. The device supports both active and passive QR payments, enabling seamless transactions for shopping or dining.
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