Trip.com's Qin Jing: Jay Chou Concert Drives Over 1 Billion Yuan in Direct Local Consumption

Deep News10:40

The "2025 China Enterprise Competitiveness Annual Conference" was held in Beijing from December 9 to 10. Qin Jing, Vice President of Trip.com Group, stated that Jay Chou's concert in Jinan alone drove over 1 billion yuan in direct local consumption. The overall consumption stimulated by cultural and tourism activities—including flights, hotels, dining, transportation, and souvenirs—exceeded 3 billion yuan.

"More than 90% of concertgoers traveled from other cities, leading to a 345% surge in hotel bookings. Beyond ticket sales for Jay Chou's concert, local attractions in Jinan also saw a 44.6% increase in ticket revenue," she noted.

The event highlighted the significant economic impact of large-scale entertainment events on regional tourism and related industries.

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