Kweichow Moutai Adjusts iMoutai Platform Price for Flagship 500ml Product

Deep News07-17 21:40

On the evening of July 17, Kweichow Moutai Co.,Ltd. issued an announcement stating that, in accordance with the "2026 Kweichow Moutai Market-Oriented Operation Plan" and adhering to the principles of "following market trends while maintaining relative stability, matching supply with demand, and balancing volume and price" to effectively safeguard market order, the retail price for the Feitian 53% vol 500ml Kweichow Moutai (2026) on the iMoutai platform will be adjusted from 1,539 yuan per bottle to 1,639 yuan per bottle, effective from 00:00 on July 18, 2026. The sales contract price will be adjusted from 1,269 yuan per bottle to 1,369 yuan per bottle.

On January 1, 2026, the price adjustments for the Kweichow Moutai product line were completed, establishing a self-operated retail price system anchored by Feitian Moutai that aligns with market prices and time value. On January 14, 2026, Kweichow Moutai Co.,Ltd. released the "2026 Kweichow Moutai Market-Oriented Operation Plan," outlining its intention to build a dynamic adjustment mechanism for its self-operated retail prices guided by market forces. Following a price adjustment for the Feitian 53% vol 500ml Kweichow Moutai from 1,499 yuan to 1,539 yuan per bottle on March 31, 2026, and further adjustments to other series products on May 16, this latest change indicates that the dynamic price adjustment mechanism for Kweichow Moutai has taken initial shape. Future price adjustments for Moutai products are likely to become more regularized, driven primarily by market demand.

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The sales contract price will be adjusted from 1,269 yuan per bottle to 1,369 yuan per bottle.\nOn January 1, 2026, the price adjustments for the Kweichow Moutai product line were completed, establishing a self-operated retail price system anchored by Feitian Moutai that aligns with market prices and time value. On January 14, 2026, Kweichow Moutai Co.,Ltd. released the \"2026 Kweichow Moutai Market-Oriented Operation Plan,\" outlining its intention to build a dynamic adjustment mechanism for its self-operated retail prices guided by market forces. Following a price adjustment for the Feitian 53% vol 500ml Kweichow Moutai from 1,499 yuan to 1,539 yuan per bottle on March 31, 2026, and further adjustments to other series products on May 16, this latest change indicates that the dynamic price adjustment mechanism for Kweichow Moutai has taken initial shape. Future price adjustments for Moutai products are likely to become more regularized, driven primarily by market demand.","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":true,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"isLaohu8Offline":false,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.46.0","shortVersion":"4.46.0","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/1195431186","isCrawlerRequest":true}