Data collected over the past 24 hours indicates that the average terminal retail price for major Chinese baijiu products experienced a slight overall weakening on May 4th. If one bottle of each major product were bundled for sale, the total price today would be 9,942 yuan, a decrease of 10 yuan from the previous day, halting a three-day consecutive rebound. Following a sustained recovery, the market saw a minor correction, with trading sentiment cooling at the retail level, while significant divergence in the performance of core products persisted.
Among the 11 major baijiu products tracked, four increased in price while seven decreased, with decliners holding a clear advantage. On the upside, Yanghe's Dream Blue M6+ led the gains, rising by 8 yuan per bottle to break through the 600 yuan psychological barrier, marking its largest single-day increase in nearly a month and reaching its highest price since April 4th. Luzhou Laojiao's 1573 rose by 7 yuan per bottle, securing a second consecutive day of significant gains and climbing back above the 900 yuan mark. Wuliangye Yibin Co.,Ltd.'s Eighth Generation Wuliangye increased by 6 yuan per bottle, returning above the 820 yuan level. Premium Moutai saw a rise of 5 yuan per bottle, continuing a slow upward trend observed over the past half-month.
On the downside, Blue-and-White Lang led the declines, dropping by 9 yuan per bottle and falling below the 700 yuan level. Gujinggong's Gu 20 decreased by 8 yuan per bottle. Wuliangye 1618 fell by 7 yuan per bottle, erasing all of the previous day's gains. Xijiao's Junpin and Fenjiu's Blue-and-White Fen 20 both declined by 4 yuan per bottle. Flying Moutai and Crystal Sword South Spring each saw a decrease of 2 yuan per bottle.
The daily data is sourced from approximately 200 collection points distributed across major regions of the country, including but not limited to distributors appointed by distilleries, independent distributors, e-commerce platforms, and retail outlets. The raw data consists of actual transaction prices from these points over the preceding 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of renowned baijiu brands. Following the official launch of Flying Moutai at 1,499 yuan per bottle on the i-Moutai platform (increased to 1,539 yuan per bottle on March 31st) and Premium Moutai at 2,299 yuan per bottle on January 9th, the gravitational influence of this new sales channel on the average retail prices of these two products has gradually become apparent. The daily price calculations adhere to a weighting based on verifiable transaction volumes, incorporating these quantifiable prices into the terminal retail price assessments for the two products.
In other industry news, following recent coverage of the 2026 Berkshire Hathaway Annual Shareholders Meeting, Shanxi Xinghuacun Fen Wine Factory Co.,Ltd.'s Blue-and-White Fenjiu once again participated deeply as the chief partner, a relationship with the event that began in 2018 and continues. The concept of "long-termism" remained a core theme throughout the 2026 meeting, reflecting the consistent investment philosophy that Warren Buffett has upheld for decades. From early partnership-based investments to building a holding conglomerate spanning multiple industries, Buffett's over 60 years of practice repeatedly demonstrates one principle: time is the best friend of the investor. Against a backdrop of rising global economic uncertainty and intensified cyclical fluctuations, long-termism has increasingly become a crucial benchmark for assessing corporate value. Fenjiu, a representative of China's light-aroma baijiu, echoes this value logic through its own developmental path, demonstrating a corresponding practice of long-termism measured in time—from its thousand-year-old brewing heritage to its current push for international expansion.
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